PRIMARK is known for delivering dream nightwear that shoppers are eager to get their hands on.
Recently we saw that fashion fans were completely in love with the new pyjamas from Heinz.
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And then we can’t forget the Miffy pajamas, the Rugrats sets and the High School Musical pajamas.
But it’s actually a two-piece nightwear item in the children’s department that shoppers have been raving about in recent days.
The Primark store in Perth, Scotland, gave fashion lovers a glimpse into their new bow-front pyjamas via social media, leaving many surprised.
The short clip was captioned “How cute are these new pajamas, we love them,” while the chain showed off white, fluffy slippers to pair them with.
So if you think your child’s sleepwear drawer is in dire need of an overhaul, look no further.
According to Primark bosses, kids will “sleep in style” with the adorable long-sleeved pyjamas featuring a cute bow print, collar detailing and a blush colourway.
They added: “A fun addition to their nightwear wardrobe, these charming long sleeve pyjamas with a bow tie will help them drift off to sleep in style.
“This cute set consists of a long-sleeved top and matching pants, both in a soft pink shade with an all-over white bow print.
“The pants have an elastic waistband for a comfortable and close fit.
“These pajamas are perfect for cozy nights and sweet dreams. They add a touch of elegance and fun to bedtime.
“Ideal for little ones who love a touch of flair in their sleepwear.”
The blush pajamas are currently only available for ages 18 months to 7-8 years.
However, parents are already rushing to the nearest store to get their hands on them, with the clip from the Perth store already having been viewed 93,000 times.
One of them said, “They’re literally in my basket on my arm right now lmao.”
“The girls would look so cute in them,” someone else insisted.
A third tagged another mother and wrote: “We have to go oh my god.”
A fourth added: “Oh my god I’m so obsessed I’m going on a hunt now.”
“I’m literally on my way there right now,” admitted another.
Meanwhile, a sixth shouted: “Stop it!! They’re so cute.”
But other buyers find it annoying that they cannot purchase the set themselves.
“OMG I need these,” one shouted.
A second revealed: “I need these in adult sizes”
“THEY BETTER COME FOR ADULTS,” echoed a third.
And a fourth wrote: “I thought they had the same for kids and adults.”
Fabulous’ deputy fashion editor shares why Primark pyjamas are so popular
ABBY McHale explains why Primark is known for its nightwear department.
Large parts of the stores are occupied and they sell everything from trendy satin styles to soft Disney pyjamas and everything in between.
Plus, it means you can look and feel good when you go to bed without breaking the bank.
It’s also a great place to score a pajama knockoff.
Last year Primark had a great version of the Skims pyjamas and the latest dupe is from Victoria’s Secret.
The pink striped pajamas match very well with those of the American lingerie brand, I have one myself.
They are light, super comfortable and cost a fraction of the price. What’s not to love?
