This is Apple’s master plan for beating the Ray bans of Meta, according to a new report and it could include these 7 devices
- Advertisement -
- Apple has seven virtual reality devices in the making, claims a report
- This includes both smart glasses and Vision Pro-style headsets
- However, the first device only launches in 2027
AppleS Vision Pro -headset has not yet been the success story that Apple was hoping for, while much more lightweight smart glasses such as the Ray-Ban Meta Wayfarers have proven much more popular. But now a new report has spilled the beans on how Apple hopes to follow the Vision Pro – and how it can ultimately move the glasses of Meta from their elevated perch.
The news comes from Apple analyst Ming-Chi KuoHe published a new report stating that Apple is currently working on seven different devices mounted by the head. That is much more than many people who were previously realized and suggests that Apple has not been put off by the struggles of the Vision Pro.
In particular, KUO believes that the first of these devices that get a real traction will be Apple’s Ray-Ban meta competitors. According to Kuo, they could send 3-5 million units in 2027, the first year they go on sale. That could increase the total market sale of augmented reality (AR) glasses to more than 10 million units per year, says Kuo, which suggests that the specifications of Apple can sell such as hot cakes and a considerable market share.
Apple Vision Series and Smart Glasses Roadmap (2025–2028): Smart Glasses set to control the following Golf in Consumer Electronics: https://t.co/41moxlj1ai pic.twitter.com/u2nqhbmeygJune 29, 2025
Although Apple is perhaps a bit late for the party, Kuo does not seem to think that his rivals will score many important successes.
That’s because while Apple is struggling with the “AI-driven operating system and software ”aspect (As we recently seen with Siri), The “robust hardware development options and ecosystemintegration” give it a big advantage. That may mean that the AR glasses of Apple turns out to be a hit, even though other companies are there first.
Seven products in development?
All in all, Kuo says that Apple is working on seven different products mounted on the head. Five of them have a solid release time line, he believes, while two still have to be determined.
Three of the upcoming devices are complete headsets such as the Vision Pro. This includes a Vision Pro with M5 chip, which would have to launch around the third quarter of 2025. It only comes with a new chip and no other changes, which means that it remains a niche product, says Kuo.
There will then be one Lightweight “Vision Air” Headset In the third quarter of 2027 with a lower price, 40% lighter frame and an iPhone chip on the inside. Then we would have one in the second half of 2028 Vision Pro from the second generation With a new, lighter design, a Mac chip and a lower asking price.
On the side of Smart Glasses we see the aforementioned specifications in Ray-Ban-Stijl in the second quarter of 2027. Here you get “Audio playback, camera, video recording and AI environment detection”, plus “voice control and cooking recognition”, but no display functionality.
In the second half of 2028, Apple launches smart glasses that add the display options that are missing in its Ray-Ban-like specifications. Kuo also says that there is an “extra variant” of this product in development with a “later production time line and lower visibility.”
Finally, Apple is also working on a ‘display accessory’, Kuo believes, but the release date is less certain. It has apparently been paused since the fourth quarter of 2024 and “is assessed for re -painting and specification fermentation.”
It would have a “tied connection to display the content of Apple devices” (such as an iPhone), but Apple has put it on hold because it misses a real competitive advantage against other products. Kuo believes that it is possible that Apple will start production again, but there is no estimate for when that could be.
All in all, it seems that Apple has a wide range of reality devices that are under development in its secret laboratories. But if you hoped for a quick follow-up of the Vision pro-or the rapid arrival of a cheaper headset your bad luck. With the first of these products that will not be launched until 2027, we still have some wait to do.
Maybe you like it too
- Advertisement -
