This new Adobe web app lets creators apply AI tags to content

Adobe Content Authenticity, a free web app that allows users to easily add content references and artificial intelligence (AI) labels, was introduced on Tuesday. The platform aims to help creators with their attribution needs. It works with images, videos and audio files and is integrated with all Adobe Creative Cloud apps. In addition to adding attribution, creators can also use the platform to opt out of training AI models using their content. It is currently available as a Google Chrome extension in beta.

Adobe Content Authenticity web app introduced

In a newsroom afterAdobe has detailed the new platform. While it is currently available as a Chrome extension, a free web app will be available in public beta in the first quarter of 2025. Users can sign up here to be notified when the beta is available for download. The company emphasized that the platform aims to “help creators protect their work from misuse or misrepresentation and build a more trustworthy and transparent digital ecosystem for all.”

The app will act as a one-stop shop for all creator attribution needs. They can use it to add content references. This is the information added to a file’s metadata highlighting details about its creator. The app can be used to add these attributions to a batch of files. Creators can also choose the information they want to share, including their name, website and social media accounts.

Adobe said Content Credentials can protect creators from unauthorized use or misattribution of their work. Interestingly, while the web app supports all Adobe Creative Cloud apps, it can also attribute content not created on the platform. This applies to images, videos and audio files.

In addition to attribution, the web app also lets users indicate whether they do not want their content to be used by or to train AI models. The company emphasized that it only trains Adobe Firefly, its internal family of generative AI models, on content that is publicly available or has permission to use. However, adding the AI ​​label also protects the maker against other AI models on the market.

However, that only works if other companies decide to respect the content references. Currently, only Spawning, the generative AI opt-out aggregator, has committed to acknowledge this attribution. Adobe said it is actively working to drive industry-wide adoption of this preference. Unfortunately, there is a downside. If a creator does not allow their work to be used for AI training, the content will not be eligible for Adobe Stock.