‘This sounds good,’ say shoppers as Aldi launches ‘most divisive’ Halloween item
ALDI has launched their “most divisive product of 2024”, but would you dare to try it?
The supermarket has uploaded a video showing off their new Monster Munch Mayo, which hits stores just before Halloween.
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The limited edition bottles of pickled onion flavored sauce are on sale now and cost €1.99.
In one clip, an Aldi employee said: “The most divisive product of 2024 has landed at Aldi.
“We have our new, spookily good one Heinz Monster Munch Mayo.”
They then asked the team members if they were “Team Monster Munch Mayo or Team Absolutely No Wayo?” were.
One said: “The pickled onion flavor is my favorite Munch Munch crisp so I’m going to try this just because they are my favorite crisp.”
Another said: “Oh my God – 10 out of 10. I have to try this!”
Others, however, weren’t so sold.
One said: “It’s an interesting concept, and I’d probably try it once, but maybe not again.”
A second added: “I think I’ll stick with regular mayonnaise.”
Aldi shoppers also took to the comments to share their thoughts on the launch.
One said: “Has anyone tried this? I am tempted, but I am afraid.”
And someone wrote: “This sounds raunchy.”
Some Aldi shoppers who had already tried it raved about the taste.
Someone commented: “I brought it today, was shocked, it tastes just like the chips, it will be delicious with chips or on a ham sarnie.”
And one person agreed: “It’s absolutely lush.”
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Spooky collaboration
The Heinz-Walkers brew comes at a time when research shows that 42 percent of Gen-Z admit to taking Halloween parties too seriously.
The survey also found that 61 percent of shoppers under the age of 28 said food is a crucial element in hosting a spooky night.
Thiago Kraft Heinz’s Rapp said: “With Halloween just around the corner, we wanted to create something special.
“Monster Munch was the perfect partner for mayonnaise this Halloween.”
Wayne Newton from Walkers said: “Working with Heinz this Halloween to… [Scarily] Good Monster Munch Mayo is an extremely exciting time for us.
“This year we’ve gone one step further by teaming up with Heinz to create the ultimate spooky sauce.
“This collaboration gives consumers a new way to enjoy the beloved Monster Munch Pickled Onion flavor while adding a monstrous twist to Halloween celebrations.”
How to Save on Halloween
CUTOUTS WILL NOT RETAIN: Once carved, pumpkins only last three to five days before they begin to rot. So wait until a day or two before Halloween to carve yours to make sure you don’t have to buy a replacement.
Chilling engravings: Cut your pumpkin properly the first time. Download free templates from Hobbycraft to ensure you don’t make any mistakes.
DEVILISH CHEAP DECORATIONS: Make creepy spider webs with old twine or twine.
PAY LESS FOR FACE PAINT: Cut costs by using your old eyeliners and eye shadows, and dab on some talcum powder if you need a ghostly white shade.
REDUCED PRICE CANDY: Before you buy candy to give out, clean out your cupboards and see what you have. If you need more, buy bulk offers and compare the price per kilo before buying.
TERRIBLE BAD LUCK: Ask your guests to each bring a delicious themed dish to your party to keep hosting costs low.
Chilling tunes: Head to YouTube for a terrifyingly good free playlist. There are dozens of channels with hour-long music mixes.
HAVE A SPOOKY SWISH: Swishing (or swapping clothes with friends) is an easy way to get a new wardrobe. Have a spooky swing before Halloween to swap costumes for kids and adults.
Frightening Freebies: Sign up for a free local Halloween event. Check your local Nextdoor or Facebook page, or search eventbrite.co.uk for ideas.
Damn good deal: Don’t look for expensive fake blood. Make your own edible version instead. You can use it for cakes and to decorate costumes.
SHOP ON NOVEMBER 1: Get organized and score next year’s bargains by hitting the stores the day after Halloween. Remember to buy your children’s costumes one size larger so they can grow.
