Tiktok, confronted with a US ban, says advertisers: we are here and confident

“Tiktok is here – we are here,” said Khartoon Weiss, vice president of the Global Business Solutions company, a full warehouse of advertisers in Manhattan on Tuesday.

“We have absolutely faith in our platform and trust in the future of this platform,” she said.

That statement was the nearest Tiktok advertisement -executives that had tackled the uncertain fate of the app in the United States in the company’s company to marketers. According to a federal law and executive order, the app will be banned in the country next month if the Chinese owner of the company, Bytedance, does not sell it.

Hundreds of representatives of companies such as L’Oreal and Unilever and various advertising agencies clambed to find seats for an event organized by comedian Hasan Minhaj who heavily emphasized the role of Tiktok as a cultural Juggernaut.

Tiktok was more than a video platform, Mr. Minhaj told the crowd. Tiktok was “the cultural moments that you are talking about at work, the jokes that you talk about in your group cat, the language you use in your daily life,” he said.

The tone of the event marked a departure From the presentation of Tiktok a year agoWhen the company was smart of the federal law that promised to ban the app in the United States because of the concern about national security with regard to the Chinese ownership of the company. Last year’s pitch started with one of Tiktok’s top managers who told about 300 attendees that the company would fight the law in court and overcome and was “”not Return. “

Tiktok did not really win in court – The Supreme Court has unanimously maintained the law In January – But the company has earned an unusual postponement from President Trump. In essence, he has submitted a break about the law, which would come into force in January, the most recently the company was given until June to find new owners. On Sunday he suggested that he would again extend the postponement if Bytedance needed more time.

The presentation on Tuesday was a reminder that Tiktok, beyond the fighting in Washington, is experiencing the same pressure as any other large social media company – winning advertising collars and promising large brands of safe spaces for their messages to run. Tiktok has a foothold among marketers who are everything at the harbor, from clothing to beauty hacks, despite competition from the Instagram roles of Meta and Google’s YouTube. Tiktok says it has 170 million users in the United States.

During the event, the company promoted new tools with which marketers would have their messages perform in addition to viral trends, and the advertisers threw on the extra exposure they could get from performing advertisements on TIKTOK during the Super Bowl. Mrs. Weiss also told marketers that the company wanted to develop for advertisers to take advantage of searches, such as People are increasingly using ticktok as an alternative For popular search engines such as Google.

Krishna Subramanian, Chief Executive and co-founder of the influencer marketing company Captiv8, attended the presentation of the advertiser and said that the audience had benefited from the reassurance about the future of Tiktok.

“Hearing that Tiktok is here to stay with Tiktok -Leadership becomes really powerful, while we think about our strategies for 2025,” he said. “Seeing their investments within Generative AI, within product, within cultural moments – it’s true brands must be.”

The event also emphasized part of the turnover that took place in Tiktok in the past year of unrest. Blake Chandlee, the former president of Global Business Solutions from Tiktok, who started the event in 2024, recently resigned from his role, after the departure of other prominent managers in advertising sales.

Mr. Minhaj’s appearance at the presentation of Tiktok marks the start of a season -littered season van Velden From television networks and other technology companies to advertisers. YouTube’s annual advertiser Pitch This month will contain a performance by Lady Gaga.

“Ten years ago I was just a wrestling comedian who performed in diving bars, who occasionally did keynote for Vine,” said Mr. Minhaj. “I would like Tiktok when I started as a comic strip – we have seen comedians build entire careers of it.”