TikTok has launched an AI platform that can create advertising campaigns
TikTok on Monday launched a new artificial intelligence (AI) platform that allows advertisers to easily create and deploy ads on the app. The AI-powered platform, called Smart+, automates the entire journey of advertising campaigns, from creative development to delivering the ad to the right target group. The platform focuses on performance marketing and allows customers to measure the impact of the advertising campaigns. In addition, the social media giant also launched its Out of Phone: Retail service that allows retailers and brands to display TikTok branded content in retail locations.
TikTok Smart+ platform launched
In a newsroom afterthe vertical video platform, detailed new advertising solutions that allow advertisers to easily launch advertising campaigns at a lower cost than before. These fixes were originally announced during Advertising Week on Monday. The most notable announcement was the Smart+ platform. It is a performance automation solution that can seamlessly execute the entire campaign based on the brand’s requirements.
TikTok stated that brands must input their resources, budget and goals and the Smart+ platform can automatically create and select the right creative asset, choose the right audience and present the ad in a way that ensures the app user clicks. on top. In particular, the creative assets are generated using TikTok Symphony.
The social media giant further claimed that based on internal testing, it has found that the Smart+ platform delivers a 52 percent higher return on ad spend. There are three main AI-powered workflows within the platform. The first is Smart+ Web Campaigns, which handles end-to-end advertising campaigns with a focus on driving traffic to advertisers’ websites and reducing funnel actions (the number of steps it takes to reach the website).
This also has a sister workflow called Smart+ Catalog Ads, which automatically shows relevant product recommendations to people based on their interests, intentions and actions in the app. The second is Smart+ App Campaigns, which uses TikTok’s discovery mechanism to drive app installs and conversions.
The Smart+ Lead Generation Campaigns workflow can then be used by advertisers to convert audiences (those who have shown an affinity for similar products and services) into customers using native lead generation solutions.
Finally, the company has also launched Out of Phone: Retail, an in-store digital advertising solution. Brands and retailers can use it to display organic and branded TikTok content in retail locations. The social media giant claimed this will bridge the gap between online engagement and in-store purchasing decisions.
