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Top Prime Day TV deals: Don’t miss early discounts on Samsung, Sony and more

$190 at Amazon
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Insignia 50-inch F30 Series LED 4K Smart Fire TV: $190

Save: $110

$250 at Amazon
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Toshiba 55-inch C350 Series 4K Smart Fire TV: $250

Save $120

$1,098 at Amazon
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Sony 65-inch 4K X90L Series Bravia XR smart Google TV: $1,098

Save $202

$288 at Amazon
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Samsung 43-inch 4K DU7200 Series HDR Smart TV: $288

Save $40

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an Amazon smart TV with the words TV Deals an Amazon smart TV with the words TV Deals
Amazon/Zooey Liao/CNET

Prime day officially starts on July 16thbut we’ve rounded up some great deals. If you’re on the hunt for a new TV, you can score some impressive prices on top models right now. Brands like LG, Sony and Samsung are all seeing their prices drop, and there are plenty of deals to be had on Amazon’s own Fire TV models.

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Best Prime Day TV Deals
Upgrade your home entertainment with the best Prime Day TV deals and find the perfect TV at an unbeatable price.

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Whether you’re looking for a high-end OLED or a more affordable option, we’ve rounded up the best Prime Day deals for you. Keep an eye on this list for updates to make sure you get the freshest deals.

Best Prime Day TV Deals

Amazon/CNET

The Fire TV Omni models are solid options, especially for watching various streaming services at home. They come with 4K, HLG, HDR 10, and Dolby Digital Plus, giving you crisp, immersive visuals and sound. They also have built-in microphones for a hands-free experience via Amazon Alexa.

Insignia/CNET

The Insignia F30 runs Amazon’s Fire TV OS, giving you quick access to all the top streaming services. This 4K TV has DTS Studio Sound, HDR, HDMI ARC and HDMI eARC, AirPlay, Alexa voice control, and more. Three HDMI ports let you hook up a games console, soundbar, DVD player, or whatever else you use regularly.

Toshiba/CNET

Toshiba’s C350 series TV is a great budget option that’s even cheaper right now, with 32% off. This is a Fire TV, so it’s best for streaming content, whether that’s Prime Video or Netflix. The 4K resolution will give you a sharp picture, too.

Sony/CNET

This Sony TV is on the pricey side, but it’s worth the expense, especially now that it’s on sale. This TV has a full-array backlight and 4K resolution, giving you the best picture possible. It also has HDR and Dolby Vision support, gaming features, and HDMI 2.1.

Samsung/CNET

This 4K TV has a feature called PurColor, which Samsung says ensures the best picture quality. It also has a motion accelerator function, which is designed to reduce lag.

Samsung/CNET

OLED TVs lead the way when it comes to picture quality, and Samsung’s speedy processor helps improve streaming, making watching movies, shows, sports and gaming a seamless experience. And the reasonably large screen gives you plenty to stare at all summer long and beyond.

More Prime Day TV Deals:

If you’re looking for a streaming service to pair with your new TV, you might also want to check out our roundup of the best digital Prime Day deals available right now.

What is Prime Day?

Amazon Prime Day is a two-day shopping event for Amazon Prime members. This year, Prime Day will take place on July 16 and July 17. Some consider this the summer versionof Black Friday, as customers can score items with big discounts. Customers are encouraged to keep an eye on the site throughout the day for new discounts and grab the deals they like, as they may not last long.

Is Prime Day the best time to buy a TV?

Some of the best TV deals of the year occur during the Prime Day event, especially when it comes to Fire OS-powered models (that’s Amazon’s smart TV interface). If you’re looking to upgrade, now’s a great time to buy outside of the fall’s Black Friday sales. If you can’t wait that long, now’s your chance to grab a new TV for less.

How We Pick the Best Prime Day TV Deals

Many of us here at CNET have been covering shopping events for more than five years, including Black Friday, Prime Day, Memorial Day and countless other shopping events. In that time, we’ve learned how to sift through thousands of superficial deals and scams, surfacing only the best offers from trusted retailers. We look for real discounts, quality reviews and remaining sales time when choosing which TV deals to show you.

  • Real discounts mean real savings. We check the price history of products listed as on sale so we know when it’s a case of an inflated list price rather than a real discount.
  • Quality reviews and testing are super important for any product. A discount isn’t worth it if it results in a sub-par product experience, no matter how much you saved.
  • The remaining sale time is also important. Some deals are short-lived or limited in stock. If that’s the case, we’ll let you know in advance so you don’t come back to the deal later and be disappointed.

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