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Ulta shoppers rush to buy ‘new obsession’ Fenty makeup at half price

Besides her music, Rihanna is known for her heavenly looks and her amazing beauty brand.

A favorite product from the cult makeup line is currently heavily discounted and flying off the shelves.

Beauty lovers rush to get their hands on Rihanna's Fenty Beauty at Ulta

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Beauty lovers rush to get their hands on Rihanna’s Fenty Beauty at UltaSource: Getty

Demi’Glow light-diffusing highlighter from Fenty Beauty normally costs $40, but is currently on sale at Ulta for $20.

It comes in nine shades, five of which are already completely sold out.

Unlike many other highlighters, this highlighter has a subtle sheen rather than a noticeable glitter stain.

It is formulated to adapt to your skin tone, enhancing any makeup look.

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Several beauty shoppers gave the highlighter their seal of approval in the review section.

One of them described Rihanna’s highlighter as nothing less than “perfection.”

“This is the best highlighter I’ve ever used,” she enthused about the Fenty Beauty Highlighter.

“It’s the perfect balance of showing up without being overpowering. It’s my new obsession.”

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Another shopper raved about the versatility of the product.

“The perfect amount of shine,” she said. “I absolutely love this highlighter.

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“Most are too chalky or have a bit of chunky glitter, but this one gives a nice glow.

“[I] I love that I can tone down the natural look by just changing the color or even add more to enhance the shine.”

A third appreciated the color palette and inclusivity, traits Fenty Beauty is known for.

She called the highlighter “friendly to brown skin.”

“[I’m] “I’m so happy that these highlighter shades are perfect for every skin tone, from brown/olive to deep melanin,” she said.

“Many brands are not inclusive of the diverse group of women who can only choose from two or three shades.

“When I applied it, I had no problems at all. Highly recommended.”

Another person said she liked the look so much that she wanted to stock up right away.

“I am 52 and suffer from fine lines and rough texture. I really like this highlighter, it glides on beautifully,” she said.

“I’ll definitely get another shade.”

Fenty Beauty's Demi'Glow Light-Diffusing Highlighter is currently available at Ulta

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Fenty Beauty’s Demi’Glow Light-Diffusing Highlighter is currently available at UltaCredit: FENTY BEAUTY

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