Unknown outside China, Softstone is now the third largest PC brand in the country
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- Isoftstone is growing rapidly and is getting closer to China’s number two PC supplier
- Focus on B2B and Gaming authorized his turnout in a challenging home market
- Global expansion could follow if this growth momentum continues unabated
There is a fast-growing PC brand in China that you have probably never heard of, but is on your way to becoming the second largest PC supplier in the country that runs beyond both Horsepower And Apple.
IsoftstoneA name that is more known in the Chinese Enterprise circles has seen explosive, triple numeral growth, with a fast-expanding gaming portfolio that started to attract attention from his home market, although it does not sell to consumers abroad.
According to the latest report from Canalys, Isoftstone shipped 0.89 million PCs in Q1 2025, an increase of 0.42 million in Q1 2024 – that is an increase of 111% in just one year. In Q1 2024, Isoftstone had a market share of 5%. It is now at 10%, only 2% behind Huawei, 2% for Apple and 3% for HP.
111% on an annual basis
Much of the rapid success of Isoftstone comes from his business background. The company is deeply involved in the education and public sectors of China, areas that have benefited from steady government support and subsidies, even if large business expenditure has usually remained flat.
Isoftstone also wins grip in gaming PCs, a category that continues to grow 24% on an annual basis, especially at the high-performance end.
The general PC market on mainland China will remain flat this year, because the effect of consumer subsidies is starting to fade. However, the SMB and the public sectors are expected to grow by 4% and 1% respectively.
“The PC landscape of mainland China has considerably evolved over the past two years, formed by a more competitive landscape for domestic brands,” said Emma Xu, senior analyst at Canalys.
“Consumer -oriented Chinese suppliers such as Isoftstone, Huawei, Honor and Xiaomi all reported growth in Q1 2025, who won shares at the expense of traditional commercial heavyweights such as such as such as such as such as LenovoHP, and Dell. “
Isoftstone may not have an easy job that claims the number two place. As XU noted: “The recent announcement of Huawei’s Harmonyos PCs in May could mark another potential bending point. Although it is confronted with a heavy struggle to stimulate the adoption of consumers and developers, Huawei’s long-term power in mobile devices and emerging AI-differentiation would be able to” diffify “
As it looks now, Isoftstone is focused on China. But with involvement in the past in global projects, such as a data center in Singapore, it may not be long locally. If, stimulated by domestic success, the internationally expanded, the global PC market could have a seismic commotion.
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