Vogue Williams wears new pieces from her Sainsbury’s collaboration on family vacation
IF you’re looking for serious fashion inspiration without having to spend too much money, look no further.
Vogue Williams presented the ultimate summer outfit for both day and evening, made from stone-colored satin.
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It’s no secret that the 38-year-old has an enviable wardrobe, packed with designer clothes.
But she also has her own collection at Sainsbury’s, which is designed and produced by London fashion house Little Mistress in collaboration with the Irish presenter.
You can buy the full Little Mistress by Vogue Williams collection on the Tu website (Sainsburys’ own fashion brand) or in your local supermarket.
And it turns out the famous mother of three actually wears the styles she promotes.
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During a recent holiday in Europe with her Made In Chelsea husband Spencer Matthews (35) and their three children – Theodore (5), Gigi (3) and Otto (2) – she showed off a striking two-piece.
The set is from her latest collaboration and Vogue called it “super comfortable.”
“So this is what I’m wearing tonight,” she said as she posed.
“It’s from my Little Mistress collection.
“I really like it.
“It’s super comfortable and perfect for this weather.”
Vogue added that designing clothes is a “dream come true” for her.
“I still can’t believe I get to wear outfits that I designed myself,” she said.
The exact outfit that made her so appealing to buyers is the £35 Stone Satin Trousers and the £25 Stone Satin Top.
“Crafted from sumptuous satin, these trousers exude understated elegance,” say Sainsbury’s bosses.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale says:
Supermarkets have really upped their game when it comes to their fashion lines. These days, when you pop in to do your weekly shop, you can also pick up a selection of wallet-friendly, stylish items for the whole family.
Tesco has just announced a 0.7 percent rise in the quarter thanks to ‘strong growth in clothing’ and M&S has earned the title of the number one destination for womenswear on the high street.
Asda’s George clothing line earned the supermarket £1.5m in 2023, 80 per cent of clothes at Sainsbury’s were sold at full price rather than discounted, and sales of Nutmeg at Morrisons have also risen by 2 per cent over the past year.
How is it that supermarket fashion is so successful?
The clothing is not only affordable but also of good quality, and much of the clothing is part of programs such as the Better Cotton Initiative.
They often stick to classic pieces that they know will last for years.
And because they buy so much stock, they can deliver quickly and the volumes are cheaper.
“A flared silhouette adds a touch of glamour and movement, while a tie-detail waistband ensures comfort and gives a relaxed twist to these statement makers.
Pair with a matching top for maximum impact or opt for a casual tee for a more relaxed look.
“Crafted from the same luxurious satin, this top exudes understated elegance.
“A neutral stone color adds a touch of versatility and allows you to easily transition from day to night.
“Style with matching pants for maximum impact or dress it down with your favorite jeans.”
The set is available in sizes 38 to 46 and can be purchased online if you don’t live near a Sainsbury’s but still want to dress like Vogue.
