‘We have made a new Airbnb’ – this is what the large redesign of the app means for how you travel and where you stay
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The redesign of Airbnb and his push to enable users to be Airbnb more than just a vacation spot or outing, is now a few weeks out. The idea is that you are more Airbnb more than just a nice house on a beach – also turn to the service, for example if you want to experience a city that is close to home or add some adventure to your trip abroad.
We have The additions have already been broken downIncluding the launch of experiences and services, as well as the new look for the app. It all feels a lot slimmer, with visuals that adapt to the road, a mini -social network and a kind of passport that saves all information from your trip. So if you have a favorite place, you can easily share it with a friend. It all feels very equipment.
Here we look under the hood and discover how Airbnb lets the app work better for you. The company has rebuilt its entire tech pile for the app and the service as a whole, which means that you find navigation easier with three choices at the top: houses, experiences and services.
Moreover, there is a redesigned profile that makes it easier to look back and even re -connection with people with whom you have had experiences. The reconstruction effort makes it possible to already be launched, while he is also set Airbnb for the future, a remark that Jud Coplan, VP of product marketing at Airbnb, shared with TechRadar.
“One of the enormous benefits of rebuilding the architecture and reconsidering, really, the infrastructure of the app was that we have made something that can expand further than the 10 categories of services.” Coplan told me.
He referred to the 10 that currently existed – chef chefs, photographers, massages, spa treatments, personal training, hair treatments, makeup, nails, prepared meals and catering – but hinted that expansion is very possible, adding: “We have made a new Airbnb that can even go further today.”
That may mean that we see the deliveries of supermarkets integrated, so you can be well filled when you arrive at your Airbnb to eat, or maybe this even means that you can order directly from your house.
It is really an expansion of the platform to book these services, whether you are in your home town or are traveling. Coplan told me how his family had booked an experience in their hometown San Francisco, a kind of stay excursion.
The 10 options mentioned above become theme through activity, such as cooking, city walks, learning a new skill and even more exclusive with celebrities.
During the keynote, the CEO of Airbnb, Brian Chesky, emphasized the importance of people and noticed that it is real people who are experts who offer these experiences and services, and the real people who offer their houses, lofts or apartments for Airbnb.
There is an element of AI that is used here, an example is an AI-driven photo tour, as Coplan explained. “For houses, if you upload all your photos, we recognize them, we organize them, we present them very well,” all with the aim of helping the list easier and theoretically to encourage more bookings. There are also quick answers driven by AI, in which the app automatically suggests a reaction for a host that can be sent.
For services and experiences, the two new offers from Airbnb Ai use to recommend what you find most attractive. It bases this on “where they are on their journey, their earlier bookings, their current journey, which they told us in their profile,” Coplan explains.
Finally, on AI, Coplan also shared that Airbnb began to roll out an AI assistant for customer service in the US in English, “that can make people a natural language conversation with customer service and get answers to questions very easily.” It will be interesting to see how this performs and what feedback users give.
On the new look and flow of the app it was clear that Coplan and the Airbnb team were concentrated on the human element, and emphasized that what one can book is all tied back to a real person. He noted that the color palette, the animations and the dimensionality all tie back to the real world, which gives an idea of what you could experience.
Even more interesting, and maybe point to Airbnb’s futureis the community aspect. “We didn’t want this to be a place where you have followers, where you meet people online,” Coplan explains. “The people you see are people you know from the real world, and therefore that connection page within your profile, those are people with whom you have traveled and those are people you have met with your experiences.”
It is certainly a unique approach and a more deliberate, rooted in a shared experience. Now it is fully opt-in and there are privacy controls with which you can disable this community aspect.
Separately from the community, but also housed in the profile, is a kind of passport -like experience, so that you can look back on where you have been and can easily share details. Just like a card Apple -walletIt has a gloss and shine effect when you move your phone.
Although the Airbnb’s main event is the annual summer release, and that is done with before 2025, I suspect that we will hear more of it earlier than a year, and I am intrigued to see how far the technical pile can go. For now I am looking for an experience to try.
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