Tech & Gadgets

What will determine the future of digital commerce?

Today, digital commerce is a primary business driver for retailers, brands and distributors. According to an analysis of US Census Bureau data by research firm Stratably, digital revenue is expected to grow 8.4% in the US market by 2024, compared to in-store growth of 1.2%.

As digital commerce has become increasingly important, there has been a corresponding explosion of downstream channels where brand manufacturers need to send content, from stores and marketplaces to social stores and direct-to-consumer websites. Each of these channels has different rules for the product data they accept, and these rules change often; Target, Walmart, and Amazon have changed their data recording requirements nearly a thousand times by 2023. The reasons for these changes vary: varying regional regulatory requirements, unique merchandising capabilities required by the channel, or varying levels of digital maturity between channels.

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