Where to buy the Fujifilm X100VI: current delivery times and best retailers
Trying to get your hands on a Fujifilm X100VI? You’re not alone. This critically acclaimed compact fixed-lens camera is easily one of the most successful camera launches we’ve seen in a long time, with demand far outstripping supply.
It’s no big surprise, given the popularity of its predecessor, but most stores are still busily filling orders for the Fujifilm X100VI, even many months after its release. Simply put, if you order today, you’ll join a long line of photographers waiting to get their hands on the camera.
We’ve outlined the best retailers to check out below, but bear in mind that nowhere is in immediate stock and all retailers generally operate on a first-come, first-served basis. We do have a few tidbits of information to share though, that might help you get your hands on a camera. We’ve also included a number of alternative models that we’ve personally reviewed and loved here at TechRadar. They might lack the je ne sais quoi of the Fujifilm X100VI, but they’re great options that are actually available to buy right now.
Our ongoing research shows that most people who were lucky enough to pre-order a camera in February have now received one. However, there are a few exceptions where this is not the case, which proves how popular this camera is at the moment.
The Fujifilm X100VI is selling now for $1,599 / £1,599 from all retailers, which we don’t expect to change for much longer given the popularity of this camera. If you’re interested in a full overview of the camera, check out our recently published Fujifilm X100VI review for our detailed thoughts.
Where can I buy the Fujifilm X100VI?
Current Fujifilm X100VI resellers
Current delivery estimates
Most major camera retailers do not currently list delivery times for the Fujifilm X100VI on their websites. Unfortunately, this has been the case for some time and the only retailer that does (Jessops in the UK) currently lists January 2025 as an estimate.
In short, it seems unlikely that you will receive a camera this year if you order one now. To give you an idea of demand, here are still defeated from people who ordered their camera within the first week of launch but have not received it yet. Fujifilm itself has stated that it may take months to clear any backlogsdespite reports about increased production capacityso I think this is probably going to last a long time.
Pro tip: People have had luck at Best Buy
But all is not lost, as reports have emerged that people were able to score a camera at Best Buy relatively quickly. Users on the Fujifilm subreddit have discovered a handy trick that seems to help several customers.
The trick here is to use Best Buy’s “Shop With An Expert” chatbot to connect directly with a sales rep. The rep can search Best Buy’s vast inventory on your behalf to find stock at one of its local locations. The rep can also presumably put you on a waitlist if there’s no immediate inventory available.
While your experience here may not be entirely accurate, several Redditors have posted their success stories with this particular method. I would say it is worth checking out if you have not had success with other retailers.
Please note: X100VI scalpers are active
Pro tip: I’ll tell you where not to buy the X100VI – on eBay. As expected, unscrupulous sellers are now listing their X100VI preorders on the auction site for absolutely exorbitant amounts of money – in some extreme cases up to $5,000. Don’t need us to tell you that the X100VI doesn’t come close to this insane amount, so definitely don’t fall for the trap.
If you have $5,000 to spend on a camera, there are plenty of other options out there right now – including some of the best compact cameras money can buy (tip: Leica Q3). You can also pick up some fantastic Fujifilm cameras with up-to-date features and a gorgeous lens for much, much less – which we’ve reviewed below.
Fujifilm X100VI: purchase advice
What else can you do? Here’s our advice
1. Call around to local retailers
This is a tried and true tip that we’ve used before to secure stock of hot tech like the PlayStation 5 and graphics cards in recent years. Often, local retailers have smaller waitlists for recent releases, and sometimes, just sometimes, you can even find stock items tucked away in the back rooms. Conversely, these retailers also tend to receive less inventory when products ship, so it’s often a fine line to walk when actually placing an order. It never hurts to call around, though, and this tip also applies to larger, locally-branded stores like Best Buy.
2. Keep an eye on Amazon
Amazon, and to a lesser extent Best Buy, tend to release inventory for in-demand products on a semi-regular basis. Unlike most photo specialty stores—which still fulfill pre-orders on a first-come, first-served basis—these drops are for items that are fully in stock and ready to ship immediately. The problem is that there’s usually no advance warning of these drops, and they’re often available in very limited quantities. Still, it’s worth adding an item to your wish list and checking Amazon regularly if you’re willing to wait it out.
Great alternative cameras
1. Fujifilm X-T5
2. Fujifilm X-E4
3. Fujifilm X-T30 II
4. Ricoh GR III
6. Leica Q3
7. Nikon ZF
3. View other cameras
The X100VI is undoubtedly the camera of the moment (and for good reason), but there are some fantastic alternative cameras to consider if you don’t want to wait. I recently wrote a piece about seven excellent alternatives to the Fujifilm X100VI, which is definitely worth a read if you want an in-depth look at some of the other options, but I’ll summarize it here too.
If you want a high-performance alternative to the X100VI, you can opt for the Fujifilm X-T5. This flagship interchangeable-lens camera has many of the same bones as the X100VI under the hood – such as the 40.2MP APS-C sensor, image stabilization and the latest subject-tracking autofocus. The downside? It’s a little pricey at $1,699 / £1,449 – and you’ll obviously have to buy the lens you want separately. It also doesn’t have the fancy hybrid optical viewfinder that’s unique to the X100 series, so you probably won’t get the same old-school feel. In terms of imaging, though, the cameras are identical, and we’re big fans of the X-T5 here at TechRadar (see our Fujifilm X-T5 review for more details).
For a cheaper Fuji alternative, you might consider the following options: Fujifilm X-E4 or Fujifilm X-T30 II – both smaller interchangeable lens bodies. They’re now last-generation models and therefore only have 26MP sensors, but they can be found for under $1,000 if you look around on the used market and they both have most of the brand’s Film Simulation presets. Unfortunately, due to their popularity, Fuji cameras are actually very expensive on the used market at the moment.
Outside of Fuji there are attractive options in the form of the Ricoh GR III And Leica Q3. The Ricoh in particular offers fantastic tac-sharp images in a super pocket-friendly and affordable package. The Leica Q3 in comparison is an eye-watering premium, but it does offer the pinnacle of outright image quality thanks to its sumptuous 60MP full-frame sensor and Summilux 28mm f/1.7 lens. Another great full-frame option to consider is the retro-styled Nikon Zf – a recent addition to the brand’s line-up and one that’s been extremely well received. If you’re interested, check out our Ricoh GR III review , our Leica Q3 review , and Nikon Zf review for more details.
