TV & Showbiz

Where to find B&M’s new Neom diffuser dupe that isn’t in the electric aisle

CUSTOMERS are rushing to B&M for a new knock-off of the Neom diffuser which they are calling “incredible”.

Ev headed to her local discount store in search of the £20 product, which looked suspiciously similar to Neom’s £105 Wellbeing Pod Essential Oil Diffuser With Tortoiseshell Glass Cover.

Ev was lucky enough to get his hands on one of B&M's must-have diffusers

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Ev was lucky enough to get his hands on one of B&M’s must-have diffusersSource: tiktok/@ewelinaniewinska
She showed what it looked like when it was connected

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She showed what it looked like when it was connectedSource: tiktok/@ewelinaniewinska
There's also a brown option, which looks remarkably similar to Neom's £105 product

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There’s also a brown option, which looks remarkably similar to Neom’s £105 productCredit: Neom
But you won't find it on the electronics shelf, but in the Christmas section.

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But you won’t find it on the electronics shelf, but in the Christmas section.Credit: Alamy

She took over TikTok to document her search for the diffuser, ultimately landing her hands on the viral must-have – from the cheekily named Naeo line.

After securing the diffuser, she went home and immediately set it up.

She added water and a few drops of lavender oil before plugging it in and turning it on.

The diffuser then spread a pleasant light and a constant stream of steam.

“Come with me to @B&M Stores for the NEOM knockoff electric diffuser,” Ev captioned her video.

And other lucky buyers who managed to get their hands on one shared their enthusiasm in the comments.

“Bought it today. It’s amazing!” someone wrote.

“Use an essential oil with the scent of white tea. It’s incredible,” said another.

“This looks like a good imitation!” said a third in surprise.

“Beautiful! I’m going to buy it,” wrote someone else.

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“It’s not a want, it’s a NEED,” insisted another.

“I’m going to bm now,” laughed someone else.

“I can’t find it anywhere,” groaned another.

But Rachel took the Extreme Couponing and Bargains UK Group on Facebook to tell buyers exactly where they can find the counterfeit in their local store.

“If you’re looking for the Neom diffuser knock-off, you’ll find it in the Christmas gift section at B&M, not the homewares section.

“Choose from 2 colours – £20 vs the real thing £105.

Candles Dupes

White Company Lime & Bay, £20, click here / Boots Lime & Clove, £8, click here

Jo Malone Blackberry & Bay Home, £48, click here / B&M No.2 Blackberry & Bay, £3.99, click here

Diptyque’s Baies, £56, click here / Maison Louis Marie Antidris Cassis, £41, click here

Jasmin Scented by Diptyque, £56, click here / Zara White Jasmine, £15.99, click here

Le Labo Santal 26, £68, click here / White Vetiver Classic, £33, click here

“It’s heavy glass and beautiful.

“Run, don’t walk!”

“Why didn’t we look at the Christmas stuff?!” another chided her friend in the comments.

As someone else said, they were “on the hunt” for the diffuser.

“Does it use the oils the same way, you know, or is it a watered down diffuser?” asked another Rachel in the comments.

To which she replied, “It’s the same as the Neom. So add water and then oil. 3 ‘speeds’.”

“That sounds like a nice Christmas present!” someone else commented.

She showed that the top of the diffuser can come off, and that's actually "heavy glass"

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She showed that the top of the diffuser can come off and is actually made of “heavy glass”Source: tiktok/@ewelinaniewinska
While someone else took to Facebook to share a glimpse into his or her

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While someone else took to Facebook to share a glimpse into his or herSource: Facebook/ExtremeCouponingAndBargainsUK

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