Where you should NEVER store your perfume if you want it to last for years
You may need to move your perfume bottles now that the cold season is upon us, says a perfume expert.
That’s because we all have a home habit in the winter that has the potential to ruin odors in just a few days.
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Our perfumes are often proudly displayed on our shelves and dressing tables.
But displaying your carefully curated perfume collection can negatively impact the longevity of your fragrances, especially in certain areas of the home.
The worst place to store your bottles in the winter is near a heat source.
Heat can actually kill the power of your favorite scent.
Some of the heat sources you should avoid to keep your bottles nearby include radiators, towel rails and even fireplaces… if you fancy having one in your bedroom.
“Whether it’s central heating systems, a plug-in radiator or even the fireplace, heat can have a negative impact on the longevity of fragrance,” Ant Robinson of HalfPricePerfumes tells Fabulous.
“The constant heat can speed up the evaporation process of chemicals in the perfume.
“This means the scent fades a lot faster and has less impact when worn.
“Oxidation can also result from exposure to heat, a process in which the chemicals in the perfume react with oxygen, which can lead to loss of scent and discoloration.”
Brits like to spend their money on perfumes and aftershaves.
So much so that the UK perfume market is estimated to reach around £1.7 billion by 2024.
Some of the best-selling brands in Britain include Marc Jacobs, Giorgio Armani and Lancôme – and one bottle can earn customers triple figures.
A big part of their appeal is how beautiful the bottles are, but it may be time to put them away.
According to Ant, you should store your perfumes in cool, dark places to preserve the scent.
The best perfume dupes on the high street
We all love a good perfume, but they can also be pricey. So why not try a dupe from the high street? Here are some of the best:
*If you click on a link in this boxout, we will earn affiliate income
Marks & Spencer:
Apothecary Heat, £9.50 – dupe for Le Labo’s Santal 33 – BUY NOW
Sea Salt and Neroli, £13 – dupe for Tom Ford’s Neroli Portofino – BUY NOW
Midnight Blossom, £10 – dupe for Yves Saint Laurent Black Opium – BUY NOW
Soft Iris, £10 – dupe for Chanel Coco Mademoiselle – BUY NOW
Zara:
Energetic New York, £25.99 – dupe for Santal 33 from Le Labo
Nude Bouquet, £12.99 – dupe for Dior’s Miss Dior
Apple juice, £12.99 – dupe for DKNY’s Be Delicious
Sublime Epoque, £22.99 – dupe for Armani My Way
Aldi:
Empress, £5.99 – dupe for Paco Rabanne Olympéa
Feminine, £6.99 – dupe for Coco Mademoiselle
Masculine, £6.99 – dupe for Le Male by Jean Paul Gaultier
Hotel Collection No39 Poppy and Barley, £6.99 – dupe for Jo Malone’s Poppy and Barley
“Somewhere as simple as a cupboard or drawer can help protect perfumes from direct sunlight or heat sources such as central heating,” he advises.
“These can break down the chemicals in fragrances.
“If your home has a basement or even a pantry, storing your perfume in these places can be just as effective as a refrigerator, as the temperature is often cooler.
“Although it may sound bizarre, the refrigerator can actually improve the shelf life and help preserve the scent of perfumes and aftershaves.
“The low, consistent temperature inside – and the lack of light when the door is closed – helps prevent the chemicals in perfume from evaporating, which can impact the scent and cause it to fade.”
