Kim Kardashian drops the Skims bra with 30 straps so it’s never visible under clothes
KIM Kardashian just announced the latest lingerie addition to Skims – and she swears it’s ‘game-changing’.
The reality star turned entrepreneur has created a bra with interchangeable thin straps, so you can pair it unnoticed with up to 30 types of tops or dresses.
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Among the styles it is suitable for are backless, halter and one shoulder.
Fans have stated that “Kim needs some kind of award” for the creation, which features silicone beads in the cup to ensure the bra sticks to all breast shapes and sizes.
The 43-year-old announced the lingerie innovation on Instagram yesterday.
It will reportedly go on sale in the UK today at 5pm on the Skims website, and will likely be stocked in Selfridges in the near future if you don’t want to pay import fees.
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The bra is available in six skin tones and sizes up to a G cup, with each bra costing £58.
“I’m so excited to introduce our Multi-Way Bra,” Kim said in a video.
“You can wear this bra in 30 different ways.
“It’s so crazy.
“It’s designed for every neckline and style you can imagine.”
The mother-of-four then tried it out herself to show how versatile the design is, pairing the different strap combinations with a halterneck dress and a one-shoulder dress.
“I’ve never seen a bra like that,” Kim said.
“And the straps are so thin… and I just love the way it contours my breasts.”
Fans were shocked at how “clever” the design is and begged Kim, “Take my money!”
A text on the bra reads: “One solution for all your needs.
Controversial Skims nipple bra
Fabulous writer Georgette Culley, 36, gave Kim Kardashian’s infamous ‘Nipple Bra’ a run for her money for street reviews. This was her experience…
It’s lunchtime in London and I’m standing on Liverpool Street, stopping passers-by to ask them what they think of my new possessions.
The push up bra gave me an instant boob job and my nipples look harder than Tyson Fury’s.
Since it’s a bit chilly outside, my breasts may look real to those unfamiliar with the new padded bra.
It doesn’t take long before I get wolf whistles and double takes.
“You look a little cold, honey, I need to warm you up,” a man says as I walk by.
He nudges his buddy and they both grin cheekily at me.
Around the corner is a group of construction workers who seem to be enjoying the view.
I’m asking someone to put down their tools, so to speak, and come talk to me. I ask him if he has heard of the new Skims bra.
“I don’t, but my lady does,” he laughs. “But it looks great on you.”
He tells me how his construction friends saw my breasts “from a mile away.”
Around the corner in Finsbury Circus Gardens I find Alex, 32, an investment banker from London.
“Honestly, I could look at it all day, but I try to be respectful,” he tells me.
Despite this, he says he wouldn’t buy the bra for his girlfriend because he would rather buy “other bras” for her.
“This groundbreaking, lightly padded underwire bra is designed with four strap loops and removable straps that can be adjusted to wear in 30 different ways – at any neckline and for any occasion.
“Features a deep neckline, silicone technology on the inside for maximum grip and boning on the side for extra support.
“Some ways to wear it are: halter, strapless, one shoulder, crossed and many more.
“Combine the removable, adjustable center back strap with a bra extender for an invisible look under low back styles.”
The last innovative lingerie piece Kim designed for Skims was a controversial nipple bra.
Some women called the £53 Skims bra ’empowering’, while others slammed it for reducing women to ‘walking sex dolls’.
