Tech & Gadgets

Why business technology should feel like consumer technology

In today’s digital age, the lines between personal and professional technology—and indeed, our own personal and professional lives—are becoming increasingly blurred. Employees are no longer willing to settle for clunky, outdated business tools when they’re used to streamlined, easy-to-use consumer technology in their daily lives. As a result, business-to-business (B2B) applications are adapting to replicate business-to-consumer (B2C) models in their appearance and functionality.

As communication increasingly takes the form of taps, scrolls and swipes, this shift in expectations means that businesses must adopt technology that feels more like the intuitive, engaging products that consumers have come to expect. Here are three reasons why:

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