Why celebrity beauty products are flying off the shelves in Australia: ‘Best product on the market’

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Australian women rave about a ‘great’ hair serum – say they see incredible results within just weeks of using the best-selling item.

TYPEBEAa hair care brand co-founded by pop star Rita Ora and Australian beauty entrepreneur Anna Lahey, has shaken up the hair care industry thanks to its high-quality product range, but it’s the G1 Overnight Boosting Peptide Hair Serum leaving shoppers particularly impressed.

The leave-in serum aims to support hair growth on the scalp, with customers calling it ‘the best decision’ they’ve ever made for their hair.

Daily Mail Australia readers can try the coveted product for less with an exclusive 20 percent discount off the entire TYPEBEA range by using the discount code DAILY MAIL 20 through the website.

Many shoppers have reported seeing “less shedding” and “visible growth” after using the lightweight, non-greasy serum and convenient to use both at night and as part of your daily routine.

The dermatologically tested formula is designed to leave hair feeling nourished without adding oil or frizz, making it suitable for use on clean, dirty, dry or wet hair.

The pH is in equilibrium serum contains the key ingredient Baicapil, a clinically researched peptide blend of soy and wheat germ, known for its nourishing properties.

Women struggling with hair loss rave about TYPEBEA Overnight Boosting Peptide hair serum after noticing incredible results after just four weeks of use

The serum is free of parabens, silicones and sulphates, making it suitable for all hair types.

The hero productwhich costs $80 100 ml or $20 for the travel sizeis formulated to promote healthy hair by rejuvenating the follicle and supporting strands from the roots.

Satisfied shoppers share five-star reviews and before-and-after photos – after the serum helped improve the appearance of their hair.

‘Absolutely world-class scalp serum. This product spreads like water and is absorbed very quickly. I love the scent and ease of use, but the best part is definitely the results,” one person enthused.

‘This hair serum really transformed my hair. Since a bleaching accident in 2020, I’ve been struggling to grow my hair… Many friends and family have noticed the remarkable change in my hair and wanted to know my secret. This serum has become an essential part of my hair care routine, and I couldn’t be happier with the results,” another added.

A third shared: ‘This product is the BEST. The amount of growth in just 10 weeks is incredible. It also made my hair so soft and shiny. Best product on the market.’

‘I love it. If you use it for a month you can definitely see and feel the difference,” another added.

One woman noticed improved thickness of her hair after 10 weeks of using the scalp serum

The G1 Overnight Boosting Peptide scalp serum is part of the brand’s best-selling hero hair care line, consisting of four products including the G2 Strength and Length Shampoothe G3 Strength and Length Conditioner and the G4 Hydra Gloss Treatment Mask.

Customers can purchase all four products individually or as part of a bundle, and shoppers are excited about using the products together.

Rita Ora and Vida Glow founder Anna Lahey teamed up to launch TYPEBEA entering the Australian, UK and US hair care markets in April 2024 – after three years in the making.

The business partners came up with the idea based on their own hair problems: Anna suffered from extreme hair loss, while Rita was dealing with damage from years of coloring, cutting and constant styling of her hair.

“My hair has been through so much travel over the years and I got to the point where I thought my hair was beyond repair,” Rita said.

‘When I met Anna, I fell in love with the idea of ​​creating something that could not only restore the health of my hair, but also for other people who are going through their own stages of hair health.

‘I want everyone to experience the confidence that I am finally starting to gain in my hair.’

One customer shared her results after two months of using the overnight scalp serum

One woman said people thought her natural hair was extensions after she used the serum

Harnessing Anna’s decade of experience in formulating evidence-based beauty products, the pair have worked tirelessly to create a range clinically proven to promote the appearance of healthy hair.

‘TYPEBEA It was such a passion project for both Rita and me, and we were determined to do things differently,” Anna said.

‘Hair is so personal and that’s why performance was a key criterion when formulating our range – using powerful actives and clean ingredients that are clinically proven to deliver results.

“We wanted to create a community and provide them with an effective solution to make them feel good about their hair.”

To purchase the serum, visit TYPEBEASephora or David Jones.