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HERE at Fabulous we love the high street. From supermarket bargains to trendy items that you can order at the touch of a button, there really is something for everyone.
That’s why we decided to honour our beloved shopping street this year with our brand new Fabulous Fashion Awards.
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With over half a million votes cast, you told us all about your favorite brands.
From the best one-stop-shop to your favorite occasion wear brand and who offers the best customer service, we’ve got you covered.
Scroll down to see who you chose as the winner.
Long live the heroes of 2024!
Winners of the Fabulous High Street Fashion Awards 2024
BEST SHOP ON MAIN STREET
Winner Marks & Spencer
Second place Primark
BEST ONE-STOP SHOP
Winner Marks & Spencer
Second place Primark
BEST SUSTAINABILITY
Winner Marks & Spencer
Second place Nobody’s Child
BEST SOCIAL MEDIA
Winner Marks & Spencer
Second place John Lewis & Partners
BEST INCLUSIVITY
Winner Marks & Spencer
Second place Primark
BEST CUSTOMER SERVICE
Winner Marks & Spencer
Second place John Lewis & Partners
BEST CUSTOMER REWARDS
Winner Marks & Spencer
Second place John Lewis & Partners
BEST SHOES
Winner Marks & Spencer
Second place Deichmann
Why M&S dominates the high street
By Abby McHale, Deputy Fashion Editor
In recent years, major changes have taken place at Marks & Spencer.
A shop once seen as a place where your grandma would buy cashmere before heading to the cafe for lunch is now one of the most popular stores on the high street.
After Maddy Evans, formerly of Topshop, became womenswear director in 2022, the brand has grown into a destination as famous for its fashion as its food.
Thanks to Maddy and her team’s clever designs, which focus on comfort, functionality and wearability, a range has been created that suits all generations.
Tik Tok’s Gen Z has made the brand go viral, but there are still plenty of options for middle-aged women.
In addition, the brand will receive even more attention over the next six weeks, with a spot on primetime TV for the new show ‘Dress The Nation’, in which it searches for a new big designer.
The show is hosted by Vernon Kay and AJ Odudu and also features a number of celebrity guests, including Mel B and Rosie Huntington-Whiteley.
The brand has really responded to the needs of its customers by creating stylish items, at a good price, that can be worn for seasons to come.
What more could you want?
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BEST CELEBRITY PARTNERSHIP
Winner Rochelle Humes at Next
Second Place Rosie Exclusive for M&S at Marks & Spencer
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BEST OCCASIONAL WEAR
Winner Never Fully Dressed
Second place John Lewis & Partners
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BEST FOR BUDGET
Joint winners Tu Clothing and F&F at Tesco
George’s runner-up at Asda
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MOST FASHION-FORWARD
Winner Zara
Second place Marks & Spencer
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BEST ACCESSORIES
Winner Accessorize
Second place New Look
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BEST for CHILDREN’S CLOTHING
Winner George at Asda
Second Place Next
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ONLY THE BEST ONLINE
Winner Asos.com
Second place Debenhams.com
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Ed’s choice:
THE BEST FOR THE WHOLE FAMILY
Winner Next
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Man wears: Coat, £220, top, £26, jeans, £28, shoes, £49, all Next. Woman wears: Coat, £80, jeans, £32, shoes, £40, all Next. Boy wears: Coat, £32, top, £22, jeans, £12, shoes, from £21, all Next. Girl wears: Coat, £31, jeans, £13, shoes, £26, all Next.
Why You Should Go to the Supermarket to Make Fashion Purchases
By Abby McHale, Deputy Fashion Editor
Nowadays you can go to the supermarket for more than just groceries.
Many of them now offer a wide selection of clothing for the whole family, at very affordable prices.
Not only do they play into the trends, meaning you can look stylish on a budget, but they also offer some key pieces that will stay in your wardrobe for years to come.
Thanks to Tik Tok, many of the items are now going viral because of their affordable prices, so you often have to be quick to make sure you get the items at the top of your wish list.
There aren’t many other places that offer the same quality as supermarket clothing.
And the quality is also fine.
With jeans for £20, trench coats for £40 and a whole range of accessories and lingerie, they have definitely become a fashion destination.
Many of these supermarkets also stock other brands, giving you even more choice.
