World Liberty Financial: Trump Reveals Crypto Business, Gives Few Details

Donald Trump gave few details Monday about a new cryptocurrency business that the former Republican president, his family and colleagues unveiled during a live event at X Spaces.

Trump discussed Sunday’s second assassination attempt and his shift from skeptic to embracer of cryptocurrency.

But neither he nor his family provided many details about the company, World Liberty Financial, including how it was founded, financed or what services it would provide.

It’s unusual for a presidential candidate to launch a new company so close to an election, but Trump is trying to interest digital asset advocates and their money ahead of Election Day on Nov. 5.

After previously portraying cryptocurrencies as a scam, Trump embraced digital assets during his re-election campaign, promising to make the United States the “crypto capital of the planet” with loose regulations and a national bitcoin supply.

Trump’s two eldest sons, Eric and Donald Jr., have promoted the project in recent weeks, promising that it will “transform” the world of digital asset financing, but they have not elaborated further.

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