Xiaomi 12 Ultra may get iconic red Leica logo: report

The Xiaomi 12 Ultra could be the first non-Leica smartphone to sport the German camera maker’s iconic red logo. Leica has collaborated with several smartphone makers for its camera system, but none of them have sported its red logo. Until now, Leica’s own smartphone, the Leica Leitz Phone 1, carried the logo. Xiaomi recently announced that it has partnered with Leica to jointly develop a smartphone that will be officially unveiled in July this year. Meanwhile, the phone could come with a black leather or white ceramic back panel.

Without explicitly mentioning the name of the smartphone, tipster Digital Chat Station claimed in a message that Xiaomi’s flagship imaging phone appears to come with Leica’s red logo. The tipster claims that the German camera maker is quite strict about allowing the use of its logo, and only the company’s own Leica Leitz Phone 1 smartphone sports the red logo. It is worth noting that Leica has previously partnered with companies like Sharp, Huawei, and Panasonic, but no OEM has used the company’s red logo.

The news comes a few days after Xiaomi announced that it has partnered with Leica to jointly develop a smartphone. This smartphone is speculated to be the Xiaomi 12 Ultra.

Recently, a report claimed that contrary to speculations, the Xiaomi 12S will be the first phone to feature Leica branding on its camera module. However, the image shared with the report does not show the iconic red logo.

In a separate messageTipster Digital Chat Station claims that the prototype models of the Xiaomi 12 Ultra will feature a black leather or white ceramic rear panel. Rumors have suggested that the upcoming smartphone could feature a 6.6-inch display, could be powered by a Qualcomm Snapdragon 8+ Gen 1 SoC and a 4,860mAh battery with 120W fast charging.