Xiaomi could soon launch its first Civi series smartphone in India
Xiaomi India has posted a teaser video on social media platforms that likely hints at a new smartphone launch in the near future. In the videos, the Chinese smartphone brand has highlighted “Cinematic Vision” with the letters ‘Ci’ and ‘Vi’ highlighted in red, which likely refers to the Civi series. The Civi series has not been launched in the country so far. Notably, the Civi 4 Pro is the latest handset from the series that was launched in China in March 2024. A recent report had claimed that the Civi 4 Pro could debut in India as the Xiaomi 14 SE.
In a 24-second video posted on X (formerly known as Twitter), Xiaomi India took a swipe at Apple’s recent “Crush” ad that shows a hydraulic press crushing various musical instruments and art products, before revealing the new M4-powered iPad Pro. Xiaomi’s video starts off in a similar manner, but as the hydraulic press moves down, it breaks off and the screen is filled with the text “Cinematic Vision,” followed by a “coming soon” text. Since the first two letters of both the words were displayed in red font, it is speculated that the teaser is for a Civi-series smartphone.
Gadgets 360 recently spoke to Anuj Sharma, CMO at Xiaomi India, who confirmed to us that the company is planning to launch a smartphone in the Rs. 50,000 bracket. This is probably because the Chinese brand doesn’t have a smartphone in this segment in India. “I don’t think there’s anyone who makes a great Rs. 50,000 smartphone. And this is where we actually wanted to do the whole Xiaomi thing that we normally do and see if we can introduce a device that does it justice,” Sharma told Gadgets 360.
In March 2024, Xiaomi launched the Civi 4 Pro in China, making it the latest Civi-series smartphone. It features a 6.55-inch OLED display with a 120Hz refresh rate, a Snapdragon 8s Gen 3 SoC, and a Leica-branded triple rear camera module. It is backed by a 4,700mAh battery along with a 67W wired fast charging solution.
An earlier report had claimed that the company could launch the Civi 4 Pro in the country as Xiaomi 14 SE. An older report had also claimed that the smartphone could be called Xiaomi 14 Civi. There is no known launch date for the smartphone.
