YouTube is testing a new way to increase engagement for small creators
YouTube is testing a new way to provide more community support to small content creators, the company announced Monday. The feature, called “Hype,” will be rolled out to viewers in select regions. Content creators who meet the criteria will be eligible for the new program. It’s just one of several features being developed by the video streaming platform, alongside a reported sleep timer that could also be introduced.
YouTube Hype Feature
The details of the new ‘Hype’ feature were revealed Posted on YouTube’s support page by a community specialist. According to the post, viewers in Brazil, Turkey, and Taiwan can now “Hype” a video, in addition to liking it, which will improve its ranking relative to other videos posted in the past seven days. The more hype a video gets, the higher it will rank, the company said.
Currently, viewers can like and share videos they like, which helps creators. Additionally, they can also use features like Super Chat and Super Stickers to gain a financial benefit in addition to ad revenue.
YouTube says ‘Hype’-based rankings are underperforming To discover tab. This move would help small content creators gain more community support and reach a wider audience.
There’s a catch, though. According to the video streaming platform, only creators in the YouTube Partner Program with fewer than 500,000 subscribers are eligible for the “Hype” program. Additionally, all of their videos must adhere to YouTube’s Community Guidelines. This initiative is still in its testing phase, and it’s unknown if it will be rolled out to more content creators in the future.
Notes on YouTube
On June 17, YouTube announced that it would allow users to post comments under videos to provide easy-to-understand context. The video streaming platform is rolling it out as an experimental feature in English for users in the U.S.
Users will find a new Add Note option below the video, according to YouTube. They can use the text box to provide more context, then click Send to publish the note. YouTube claims the published note will exclude the creator’s name.
