Alix Earle chooses this fan-favorite Laneige Lip Balm Over Gloss

We live for every moment Alex Earle reveals part of her makeup routine. The social media star’s popularity has skyrocketed thanks to her outspoken honesty when it comes to beauty, and we’re still watching it Product she recommends.

The 22-year-old influencer recently demonstrated her 10-minute makeup routine in a video for To temptand while there were some more expensive products in the mix, we were very happy to see them a fan favorite lip balm make a big appearance!

Grab the Laneige Lip Glowy Balm for only $18 at Amazon! Please note: Prices are correct at date of publication, December 6, 2023, but are subject to change.

After completing her face and eyes, Earle lined her lips in the video. Then, instead of reaching for a lipstick or gloss, she reached for this Laneige balm in the Berry color/flavor.

“When I go out during the day, I love this Laneige Lip Glowy Balm,” she said. “It’s like a lip mask. Honestly, I even use this when I go out because it lasts so well on your lips. It’s hydrating and just gives a little tint,” she explained as she applied the product her pout.

“It just makes it so shiny and good – and this will last a long time,” she enthused. “Like some lip glosses, I feel like I’m talking so much, I’m eating, I don’t know, drinking, and they come out so quickly. But this one remains.”

This lip balm under $20 is the daytime counterpart of Laneige’s famous one Lip sleeping mask, and it has over 18,000 Amazon reviews. It comes in tons of flavors (we love the Gummy Bear) and it has a hint of pigment for a natural yet glossy finish.

This balm also wins because of how hydrating it is. Shout out to ingredients like shea and murumuru butter! It is also not sticky. Win win!

Looking for something else? Buy more at Laneige here and discover other lip balms and moisturizers here! Don’t forget to check it all out Amazon’s Daily Deals for more great finds!