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Dame Kelly Holmes mocks the £695 Balenciaga skirt by modeling a towel (and a gorgeous new blonde hairdo!) on Loose Women

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Dame Kelly Holmes has worn a cheap dupe of Balenciaga’s £695 ‘towel skirt’ live on air as she debuted a new blonde hairstyle.

The athlete, 53, from Kent, modeled a £20 towel for ITV’s Loose Women today – and according to host Christine Lampard it was a hit.

The luxury Spanish brand has come under fire after asking shoppers to come up with almost £700 for what appears to be a towel wrapped around the waist.

Unveiled as part of the Spring 2024 collection, Balenciaga’s version appears to be a beige, knee-length garment made from terry cotton towel material.

Earlier today, Kelly strolled out from behind stage curtains, wearing the beige standard ‘under £20’ towel.

Dame Kelly Holmes (pictured) wore a cheap dupe of Balenciaga’s £695 towel skirt live on Loose Women today

Balenciaga has come under fire after asking shoppers to come up with almost £700 for what appears to be a towel wrapped around the waist (pictured: Balenciaga towel skirt for £695)

Balenciaga has come under fire after asking shoppers to come up with almost £700 for what appears to be a towel wrapped around the waist (pictured: Balenciaga towel skirt for £695)

“If you want to come over here Kelly” Christine said. ‘Perfect!’ The host then paused as the audience erupted in laughter.

“This is our general towel version of Balenciaga, under £20,” she continued.

“Now we couldn’t afford the real one, so we did our best to recreate it.

“The real one, everyone is 100 percent cotton, I guess [the dupe] is’

Christine added that while Balenciaga’s original came in different sizes, the same could be achieved with your own towel by simply adjusting the fit.

The hilarious moment continued as Kelly spun around the stage and did her best to model the towel for the audience. Kelly then commented on how “cozy” the towel felt.

Fellow panellists said the towel looked ‘identical’ to the £695 twin, although the couture variety needed to be taken to the dry cleaners, rather than putting your towel in the washing machine with laundry.

They later agreed that “fashionistas” and A-listers like Kanye West wouldn’t be deterred by the price.

Fellow Loose Women panellists said the towel looked 'identical' to the £695 twin

Fellow Loose Women panellists said the towel looked ‘identical’ to the £695 twin

The luxury fashion house has unveiled the design as part of its Spring 2024 collection

The luxury fashion house has unveiled the design as part of its Spring 2024 collection

A similar looking towel has been spotted at Dunelm for £11 – £684 cheaper.

Ever since Balenciaga unveiled the unisex design, customers were quick to joke about the crazy design.

One person said: ‘Did Balenciaga just release a towel skirt?’

Someone else referred to the backlash it received last year for using children and bondage bears in an advertising campaign: “To dry themselves from washing away their sins?”

Another joked: “Look at how people are buying it.”

This was echoed by a fourth who said: ‘People are still going to buy it which is insane.’

One – called Dom – said: ‘I remain convinced that Balenciaga is a clever satire.

‘Subtly mocking individuals who blindly purchase products solely for their brand labels.’

The Balenciaga towel skirt in beige can be pre-ordered in sizes small or medium

The Balenciaga towel skirt in beige can be pre-ordered in sizes small or medium

Customers were quick to poke fun at the crazy design

Customers were quick to poke fun at the crazy design

One person referred to the backlash it received last year for using children and bondage bears in an advertising campaign

One person referred to the backlash it received last year for using children and bondage bears in an advertising campaign

A similar looking towel costs just £11 - £684 cheaper at Dunelm

A similar looking towel costs just £11 – £684 cheaper at Dunelm

The knee-length beige garment is made from terry cloth cotton towel material and unlike a standard towel should be taken to the dry cleaner

The knee-length beige garment is made from terry cloth cotton towel material and unlike a standard towel should be taken to the dry cleaner

Yet one customer said, “You mean to tell me I can wear a towel and be considered fashionable?

“Oh damn baby.”

The Balenciaga towel skirt in beige, made in Italy, can be pre-ordered in sizes small or medium.

The knee-length design has the Balenciaga logo embroidered tone-on-tone on the front.

The production description reads: ‘This item is unisex.

‘Regular fit, mid-waist, two buttons on the inside of the waist.

‘Adjustable belt with buckle on the inside, knee length.

‘Material 100% cotton.’

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