Brad Stone named editor of Bloomberg Businessweek
Brad Stone, a veteran technology journalist, will become the next editor of Bloomberg Businessweek, the company said Wednesday.
Mr. Stone, 52, was most recently senior executive editor of Bloomberg News' global technology team, which he has led since 2015. He regularly co-hosts the Bloomberg Technology Summit and is the author of several books on big tech companies, including “Amazon Unbound: Jeff Bezos and the Invention of a Global Empire.” He was previously a reporter at The New York Times and Newsweek. He will start in the new role immediately.
“Technology is a big part of my background and my identity,” Mr. Stone said in an interview. “We are in a world where companies and executives have many questions about the future, about AI”
Bloomberg LP, the financial data and media company of billionaire Michael R. Bloomberg, purchased Businessweek in 2009. It was renamed Bloomberg Businessweek and continued as a weekly print magazine. In recent years, the brand has expanded with podcasts and a TV show.
In November, Bloomberg announced that Businessweek would transition to monthly publication in 2024. Newsroom leaders told staff in a note at the time that “the market for a weekly news magazine has been challenging for some time.”
“But we see demand in both digital and print for the ambitious long-form journalism that Businessweek is now known for,” she added.
David Merritt, Bloomberg's media editorial chief, said in a letter to employees on Wednesday that Mr. Stone would lead Businessweek through the transition and help relaunch the publication's digital products.
“We continue to invest and reinvent and make it a home for the best of what Bloomberg News produces,” Mr. Stone said, adding that Businessweek draws on the work of Bloomberg's 2,700 journalists and analysts around the world.
He said Businessweek stories “tend to be among the top performers on the Bloomberg website and the Bloomberg app.”
Mr. Stone, who will remain based in San Francisco, said he hoped to continue reporting and writing. Since 2010, he has written more than two dozen Businessweek cover stories.