Retailer ridiculed for warning Valentine's Day cards could disrupt 'snowflakes'

A high street retailer has been mocked for 'woke' after warning its Valentine's Day cards could lead to jilted lovers.

Card Factory sent a warning email to tens of thousands of customers offering to unsubscribe from marketing on February 14.

The message read: “We are just contacting you to check whether or not you would like to receive our Valentine's Day emails.

“Whether this is a difficult time for you or you're just not celebrating, feel free to unsubscribe from our Valentine's Day emails by clicking the button below.”

But the chain, which has more than 1,000 UK stores, was ridiculed for the 'virtue signaling' stunt.

Stephen Brown, 40, from Preston, said: “The world has gone mad when we have to warn people who have been dumped about Valentine's Day cards.

“It just seems like another virtue signaling company getting caught up in woke nonsense. It takes a special kind of snowflake to be upset by a Valentine's Day card.”

Author Katy Colins, 38, from Helmsley, North Yorks, added: “It's pointless and unnecessary, and it detracts from the question of when people should unsubscribe for genuine reasons.”

Other companies offer opt-out card retailers Funky Pigeon and Thortful, and craft marketplace Etsy.

Card Factory said: “Like many other companies, we offer our customers the choice to unsubscribe from Valentine's Day emails. For various reasons, some occasions are not for everyone.”