H&M’s festive sequin dress is driving shoppers wild ahead of the Christmas party season, with staff saying they receive ‘200 requests a day’ for the £50 dress

Fashion lovers have discovered the must-have item of the Christmas season, but it is quickly flying off the hangers in stores across the UK.

H&M’s white ‘Sequin Tie-Back Dress’, complete with a black bow, has been blowing up on social media, with fans rushing to get their hands on it for the holidays.

Priced at £59.99, it first appeared last week and became an instant favorite with customers.

A video by Jennifer Nguyenwhere she shows off the dazzling dress in a fitting room, has been seen by more than 13.4 million people.

The University of Southern Denmark student captioned the clip “cutest holiday dress from H&M,” while another fan in Britain posted a TikTok of the garment with the text ‘You have found THE party dress of the season’.

Emily Louise (@emilylouiseyt) from Bristol captioned her fitting video of the dress with ‘The viral H&M bow dress really lives up to the hype.

As the sparkling outfit started popping up all over online, commentators have expressed their love for the fashion find – and their disappointment that it has largely sold out.

One user joked: “Everyone will be wearing the same holiday dress,” alongside laughing emojis.

An employee of the Swedish clothing retailer added: ‘I work at H&M and these literally sold out in our store the day they launched. So many people check for it every day.”

Another said: ‘As an H&M employee: be kind! We honestly don’t have more than the amount the store got for this dress and top.

“It’s not because we don’t want to help you find it. As store employees, we are asked about it about 200 times a day in person and on the phone.”

One desperate TikTok user wondered: ‘Whereeeee??? I checked all the UK stores and nothing’.

Another wrote: ‘Sold out everywhere. I’m very sad, I love it’, and someone else said: ‘HOUSE because I need this dress for my rehearsal on Friday but it’s sold out everywhere’.

Emily Louise (@emilylouiseyt) from Bristol captioned her fitting video of the dress with ‘The viral H&M bow dress really lives up to the hype.

H&M’s white ‘sequin tie-up dress’, complete with a black bow, has blown up on social media, with fans rushing to get their hands on it for the holidays

One happy shopper exclaimed: ‘I have this dress AND I LOVE IT’.

The dress is described on the retailer’s website as ‘Short A-line dress in soft velvet covered with shimmering sequins.

‘Round neckline, long sleeves and a deep V-neckline at the back with a wide grosgrain ribbon that is tied at the back of the neck. Jersey lining.’

There is also a jacket and top available in the same collection, although the dress is the standout piece.

One TikToker reminisced: “Reminds me of 2016 style!! I think I had one just like that,” while others begged, “I need this in my life” and “Need that dress.”

Another happy shopper added: ‘The way I ran to H&M after I saw this and got the last one they had lol.’

Another fashion fanatic passing by @mrs_hermes, made her own TikTok caption, “This dress is EVERYTHING!!! The contrasting, “oversized” black bow contrasts beautifully with the luxurious, ivory-colored sequins.’

Someone commented: ‘I’ve been crying to every H&M and can’t find it’ and the creator replied: ‘Girl, stay strong! It will come back. Some may return them online because the fit wasn’t right for them. Be prepared to take it when the time comes!”

However, this isn’t the first time a piece of clothing has gone viral thanks to social media – and it won’t be the last.

Last summer, a pink satin dress from Zara was dubbed “the look of summer 2022” after it went viral on TikTok and sold out nationwide.

The midi dress, which cost £45.99, was featured on many influencers on Instagram and TIkTok, where the hashtag #ZaraPinkDress has been viewed more than 7.2 million times.

It featured a split bust with piping, a scoop neck, spaghetti straps and a cut-out detail at the back – and many women called it ‘perfect’.