Kim Kardashian is oiled in leather for new Skims campaign
Kim KardashianThe latest Skims campaign may be her NSFW ad yet.
The 42-year-old reality star revealed a series of photos promoting the brand’s new Rubbersized Scuba Swim collection on Monday, June 26. In the steamy snapshots, taken by photographer Stephen KleinKardashian was seen covered in oil modeling a black neoprene bikini top paired with matching high-rise pants. The TV personality paired the sultry look with latex gloves, oversized sunglasses and wet hair.
In the campaign images, Kardashian posed on top of a male model while others in various pieces of the collection posed in the background.
“Skims has announced the launch of its latest and most provocative swim campaign… Modern and sexy, the campaign offers an unconventional take on swimwear and illustrates how Skims uses new marketing to revive outdated categories, challenge stereotypes and generate virality,” explains the brand. in an official press release.
Kardashian’s latest Skims capsule comes just days after she revealed that the shapewear label made $500 million in 2022.
The selfish author shared the news in her Time 100’s Most Influential Companies of 2023 cover story, which debuted online on Tuesday, June 20. Kardashian told the publication of Skim’s huge loungewear success, revealing that the company’s 2022 sales “exceeded absolutely everything I could have ever imagined.” Despite the staggering income, Kardashian revealed that she “still” has “imposter syndrome.” However, she noted, “I think that’s part of what keeps me going.”
Elsewhere in the interview, the founder of KKW Beauty shared Skims’ history. “It started with finding shapewear with a skin tone that would match my color,” explains Kardashian. “I used to take my shapewear and dye it with tea bags and coffee in the bathtub.” The Skims collection includes over 10 skin tones and ranges from size XXS-4X.
The Hulu star first launched the company in September 2019, under the name Kimono. After being accused of cultural appropriation, Kardashian quickly changed her name to Skims before launching. In addition to swimming, the company has since expanded into pajamas, dresses, slippers and menswear.
Kardashian has tapped the biggest names in Hollywood to star in Skims campaigns including Brooke Shields, Chelsea Handlers, Tejana Taylor, Ice herb, Tyra Banks, Heidi Klum and more. The famous Kardashian sisters Khloe Kardashian, Kourtney Kardashian, Kylie Jenner And Kendall Jenner have also appeared in Skims notes.