LinkedIn reaches 1 billion members and adds more AI features for paying users

The system can also recommend profile changes to make the user more competitive for a job.

New Delhi: LinkedIn, Microsoft’s business-focused social network, said Wednesday that it now has more than 1 billion members and is adding more artificial intelligence features for paying users. Crossing the one billion user milestone puts LinkedIn – where members maintain a resume-like profile of their education, work experience and professional skills – into the top tier of social media networks that also include rivals such as Meta Platforms.

About 80% of recent members are signing up from outside the United States, the company said.

LinkedIn has a free membership level, but also offers subscriptions. Members of the $39.99 per month tier get new AI features that can tell a user, potentially sifting through dozens of job postings, whether they’re a good candidate based on the information in their profile.

The system can also recommend profile changes to make the user more competitive for a job.

The tool is designed to help users “go from what used to be just seeing a job and feeling insecure, to being able to make huge progress in just one session, all the way to an interaction,” said Tomer Cohen, Chief Product Officer from LinkedIn. in an interview.

LinkedIn also introduced a button on Wednesday that condenses long messages into a few key points tailored to each user, for example giving a sales professional a different takeaway than a stockbroker.