Big change to the National Lottery with a plan for £1 tickets and new games
THE National Lottery has announced a major change with plans to reduce ticket prices to £1 and new games to “bring back the magic”.
New operator Allwyn UK has promised to “revive” the draw, which has seen the number of players fall by eight million since 2012.
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The company wants to turn back the clock to the glory days of the 1990s, when the lottery captured the imagination of the country.
The operator is considering plans to cut ticket prices to £1, and a new advertising campaign will ask punters: “Will You Be Next?”
There will also be more emphasis on individual games, such as Lotto and Set For Life.
Andria Vidler, Allwyn's UK boss, said the changes will be gradual, with customers noticing the changes over time.
The company will also introduce limits on the number of scratch cards that can be purchased in stores and online.
There will also be a review of some of the lottery's retail in-store kits over the coming year, with plans to launch a trial with a small number of retailers in February.
Ms Vidler said Allwyn has looked to international markets for inspiration, with the aim of launching new products, such as scratch card advent calendars, sold in the Netherlands.
She said: “There will be incremental changes every month in the first year, so that by the time the full technology transition is complete, much more will be visible.”
Today's transfer marks the first time the lottery has changed hands since its launch nearly 30 years ago. It will also see Allwyn take control of what is Britain's largest distributor of charity funds.
Deborah Burgess, 56, from Wigston, Leicestershire, has told how she had to wait months to receive her lottery money after winning the game.
She won the life-changing prize in the Lotto draw on August 19 last year.
But the medical records manager rarely checks the app for updates.
She didn't realize she had gained anything for months after she fell ill with chronic anemia and had to spend time in the hospital for treatment.
Due to her illness and then a holiday to recover, Mrs Burgess did not check her emails for a while.