The celebrity-favorite New York club frequented by everyone from Alicia Keys to Christina Aguilera is turning into an après-ski wonderland – complete with a SNOW MACHINE – as temperatures drop across the city

An Arctic blast is steadily hitting much of the US and getting into the blizzard-like atmosphere, a New York nightclub has undergone a winter transformation in the hope of luring adventurous partygoers out of their apartments.

“I used to throw parties in Austria for people like Arnold Schwarzenegger – he likes to ski and party – so I wanted to bring some of that après-ski atmosphere to New York,” nightlife guru Albert Trummer tells me from his Manhattan nightclub, which is has quickly become one of the most popular places in the city.

The Austrian native opened his underground club DOM just over a year ago, and thanks to his far-reaching connections he has hosted a slew of parties for major brands and celebrities alike, with Alicia Keys being the most recent A-lister spotted there boogy de night away.

Trummer is known for his wild imagination — he designed his former Chinatown bar after a pharmacy with drinks marketed for their medicinal properties — and now he's sprinkled some magic on DOM in the form of an après-ski makeover -about.

With the help of a local designer, Trummer has transformed his salubrious hideaway in Gramercy Park into a winter wonderland, which he says was inspired by his days hosting parties on the slopes of Lech, Austria, where everyone from Schwarzenegger to the British royal family attended. would be taken in tow. .

Tummer says he was inspired by his days hosting parties on the slopes of Lech, Austria, where everyone from Schwarzenegger to the British royal family would be in tow

DOM's makeover comes just in time as temperatures in New York are set to drop over the next week, with readings well below freezing

Along with Alicia Keys (left), Christina Aguilera (right) is a fan of DOM and has booked it for a private party, while luxury powerhouse LVMH has also taken over the venue in the past

'Those were great times in the 90s, so much fun and now my club is definitely taking me back to those times. It's all about great DJs, a great atmosphere and a crowd that wants to party,” Albert muses.

DOM's makeover comes just in time as temperatures in New York are set to drop over the next week, with readings well below freezing.

Trummer says people should bring out their best winter gear for a ski-themed session at DOM.

The club is open daily from 8pm until the early hours and there is no charge, but Albert says there is a strict door policy.

He likes to think of his client base as sophisticated partygoers, who dress to impress but don't take themselves too seriously.

Along with Alicia Keys, Christina Aguilera is a fan of DOM and has booked it for a private party, while luxury powerhouse LVMH has also taken over the venue in the past.

As you enter the club after its alpine facelift, you're suddenly transported to a European-esque chalet retreat, complete with frozen pine trees, twinkling lights and blizzards courtesy of a snow machine.

One thing that still remains is Trummer's extensive art collection, with a side room off the main club area filled with modern tapestries and quirky sculptures.

To get people into the spirit of things, Trummer's team of mixologists (including his equally charismatic son Jacob) has also launched a special drinks menu, with some libations like mulled wine, hot toddies and hot cider.

To get people into the spirit of things, Trummer's team of mixologists (including his equally charismatic son Jacob) has also launched a special drinks menu, with some libations like mulled wine, hot toddies and hot cider.

Trummer says that at the soft launch of his après-ski spot, people arrived in everything from ski goggles to fur hats, and he thinks even crazier ensembles will emerge in the coming weeks.

One thing that remains in place is Trummer's extensive art collection, with a side room off the main club area filled with modern tapestries and quirky sculptures.

DOM's après-ski theme will continue for the next few weeks until New York Fashion Week arrives in February and the glitterati take up residence. Trummer (pictured center) says that “people really go to town” when it comes to partying at DOM

There will also be alpine shots, with some of Trummer's spicy 80-proof walnut-elderberry liqueur in the mix.

Trummer says that at the soft launch of his après-ski spot, people arrived in everything from ski goggles to fur hats, and he expects even crazier ensembles to emerge in the coming weeks.

He says: 'I think it's great, people really go to the city. This is what I love about this place, it can really be transformed and people get character. We've had jungle parties, Studio 54 parties, Miami art parties… the list goes on.”

DOM's après-ski theme will continue for the next few weeks until New York Fashion Week arrives in February and the glitterati take up residence.

I say goodbye to Trummer, warmed not only by one of his libations, but also by his infectiously cheerful and dreamy spirit.