Prime is launching a new ‘limited’ flavor in Britain – but all fans have the same question
A NEW Prime energy drink has landed in Britain, but fans are all asking the same question.
The popular range of drinks, backed by Logan Paul and KSI, has now launched a new strawberry banana flavour.
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Prime announced the move in a post on X, formerly Twitter, saying: “Strawberry banana has arrived!
“We finally delivered our #1 requested flavor, which is now in stores.”
A retailer also posted about the latest Prime drink, writing on Facebook: “The latest Prime just arrived! Strawberry Banana flavor! Grab one before they’re all gone. No reserves. Limited stock.”
If online comments are to be believed, all fans wanted to know was how much the new drink cost.
A few people both posted: “How much please?”
While another said much the same, writing: “Anyone know how much?”
While a third said: “God knows how many.”
When The Sun Online checked the brand’s website there was no indication of the drink, let alone how much it cost.
Looking at online retailers, although the price varied wildly.
On Etsy it can be purchased for £6.99 for a 500ml bottle, while on Greens Essentials it was selling for £12.49.
Amazon is selling the drink for £14.99 per bottle.
The Amazon site says about the product: “Introducing the newest sensation in the hydration game: Prime Hydration – Strawberry Banana.
“This delicious new flavor is the latest innovation from Prime UK, brought to you by iconic duo Logan Paul and KSI.
“A refreshing mix that is not just a drink, but a statement of top performance and seductive taste, now available outside the US for the first time.”
The drink’s popularity grew after YouTube stars Logan Paul and KSI promoted the drink during high-profile celebrity boxing fights in Britain.
The duo came up with the idea for coconut water-based Prime Hydration after their last boxing match in 2019.
During a livestream, the pair said they wanted to emulate “the biggest companies in the world” with their products, including “Pepsi, Coke, Gatorade and Powerade.”
The YouTubers claimed that their biggest goals for their shared drink were flavor and hydration.
The duo have advertised their Prime Hydration brand as “when rivals come together as brothers and business partners to fill the void where great taste meets function.”
According to the manufacturers, Prime contains 10 percent coconut water, electrolytes, B vitamins and BCAAs.
The drink was released by a company called Congo Brands, promoted by Logan Paul and KSI.
The Kentucky-based company received the “Rising Star” award at the 2022 BevNET Awards.
The Sun Online has contacted Prime for comment.
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