Attention, Santa! Barbie, Hot Wheels and LOL Surprise! According to the Toy Retailers Association, they are among the top gifts on children’s Christmas lists this year
Barbie, a ‘Beast Lab’ and an interactive digital pet are expected to be among the best-selling toys this Christmas, as the industry prepares to receive an expected £1 billion from shoppers over the festive period.
The British Toy Retailers Association has unveiled its annual DreamToys top 20, featuring old favorites LEGO Harry Potter, LEGO Star Wars, Teenage Mutant Ninja Turtles and LOL Surprise! still claims spots in the list.
The toys range in price, from an £8.99 Squishmallows plush toy to the £149.99 LEGO Harry Potter Hogwarts Castle and Grounds – while other expensive options include the Beast Lab and MINTiD Dog-E, both £89.99 , and the £94.99 Hot Wheels City. Ultimate carrier.
The list is selected by a panel of toy retailers and toy experts, from small independents to large national chains, who select them based on the ‘value they add to playtime’.
The Toy Retailers Association has unveiled its annual DreamToys top 20, with old favorites the Teenage Mutant Ninja Turtles still claiming a spot on the list
“Christmas is a magical time of year, especially for children, and this list gives gift givers an authoritative and independent look at what we think will be the most in-demand toys to help make that important purchasing decision,” said Paul Reader, chairman of the DreamToys selection committee.
‘From the year’s biggest blockbusters, tech-inspired crossovers and toys that encourage sensory exploration to products that spark curiosity and anticipation, this year’s list is a representation of what the British toy industry has to offer.
‘The top 20 will be highly sought after, so if families have a particular product in mind, my advice is to shop early to avoid disappointment.
‘However, if you’re just looking for inspiration, I’d encourage everyone to head to your local toy shop and talk to experts who can help you suggest the perfect gift for under the tree.’
This fun flat pack from Little Live Pets includes a puppy house, interactive soft puppy, water bowl, doormat, name tag, toy hammer and toy nails. The electronic puppy responds to touch just like a real pet
The LOL Surprise Magic Flyer doll is presented in a magical bottle that comes to life when you touch it. When the bottle is opened, the doll flies out and spins in the air
The Hot Wheels City Ultimate Hauler can hold and transport more than 20 1:64 scale cars. He then transforms into a roaring, stomping T-Rex, complete with a race track on his back
Peel the outer layer of fluff from the Fluffie Stuffiez to reveal a surprising character underneath. It takes about an hour to remove the lint
Barbie Doll Reveal dolls offer an unboxing experience full of eight sensory surprises. The goblet-inspired packaging contains slime, ice cubes and a Fruit Series scented doll
Meanwhile, Melissa Symonds, executive director of UK toys at data tracker Circana, said: ‘With more than £1 billion spent on toys every Christmas, the festive season remains the most important time of year for the toy industry.
‘A large part of this spending is influenced by gift guides, with 55 percent of parents saying they use toy lists as a guide when buying gifts for their children.
‘The UK toy industry remains one of the most competitive markets where consumers can buy good quality gifts at affordable prices during the Christmas shopping season.’