Coles has announced a major savings plan in a bid to help Australians in need, allowing shoppers to immediately get $10 off their next in-store purchase.
Flybuys members nationwide can redeem their $10 discount if they have a minimum of 2,000 Flybuys points in their account, with the discount applied to Coles supermarkets, Liquorland and First Choice Market stores.
The profit margins of major supermarkets came under scrutiny during a recent Senate inquiry, with Coles and Woolworths both accused of price gouging during a cost of living crisis.
The research examined the impact of market concentration on food prices and the pattern of pricing strategies adopted by supermarket duopoly Coles and Woolworths.
In an effort to boost its image, and following a trial period in selected states, Coles’ program will now be rolled out nationally.
Coles has announced a massive instant savings program in a bid to help Australians in need, revealing shoppers can instantly redeem $10 towards their next in-store shopping. Coles images shown
The requirements for Aussies to get their hands on this include having to spend a minimum of $10 at an in-store purchase, and this can only be redeemed once per day at each of three stores: Coles, Liquorland and First Choice Market.
So if a member has 6,000 points, they can redeem $10 once at Coles and once at both liquor stores.
Coles Chief Customer Officer Amanda McVay said this is the supermarket’s way of keeping customers within their budgets.
“We know it’s important for our customers to get the most out of their weekly shopping trip through Flybuys,” she said.
“We’re excited to offer $10 off in-store purchases right now… to give them an easier way to redeem points at checkout.
‘Millions of Flybuys members currently have a balance of more than 2,000 points and we’re making it easier than ever for them to redeem these points for cash at their in-store store.’
Current Flybuys members can scan their cards to earn points in-store at Coles, Coles Express, First Choice Liquor Market, Kmart, Liquorland, Officeworks, Target and mycar.
When someone reaches 2,000 points, he/she can convert those points into Flybuys Dollars that he/she can use at checkout.
What makes this different is that you don’t have to convert them into dollars; they can be redeemed immediately.
Until June 25, 10x bonus points will be earned on all ground beef (shown) and 10x points on a select range of groceries
Those who don’t have the necessary 2,000 points and are afraid of missing out can rest easy as the supermarket awards bonus points to selected items.
From today until June 11, 10x bonus points will be earned on all ground beef, and 10x points on a select range of groceries until June 25.
With cold and flu season in full swing, anyone with flu can claim 5x points on cold and flu products such as Panadol, Nurofen, Betadine, Vicks, Difflam, Swisse and Cenovis.
The special runs until July 23.
