‘From Idea to Product’: How Figma Workflows Re-design with his new line-up
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- Figma launches new design and dev -tools
- AI feeds the suite
- Aimed at giving teams to go from idea to product faster
Last week in San Francisco, design and development platform Figma Unveiled four new tools aimed at giving users the full end-to-end package.
Figma Make, Figma sites, Figma Draw and Figma Buzz offers teams the opportunity to make everything from vector images to full websites. And as you would expect, it is all AI-driven for faster iteration.
At Config London I got a more in -depth look at exactly where these tools are capable of – and how they fit into the plans of Figma to make a platform with which users can go from idea to product launch without a break.
Make and launch at speed
One of the biggest problems that companies are nowadays confronted is the silo of teams – where one hand does not know what the other does (or at least has another way to do the same).
With that in mind, Figma released four new tools in addition to the beloved Figma design and Figjam that almost completely remove that problem.
Yuhki Yamashita, the most important product officer of Figma, explained the thinking behind the new line-up and said: “How do we help you do everything, go from an idea to an end product? And all the things that you will see in the future, in this context to help people go faster, explore more ideas and that process as possible.”
Figma is an overarching tool for the idea of content. Here you can start all over again or copy and paste existing designs from Figma Design, and collaborate with the rest of the team (Figma calls this a “multiplayer” tool). You can then transfer to other apps such as Figma sites to adapt the design to the product.
What is interesting here is the concept of throwing away designs. What Figma wants is effective to make it easy to work quickly, that if something doesn’t work, you can throw it out and start again.
During the press conference, Yamashita said: “Our thought experiment was, how can we make it so easy for you to go from the idea of going into your head to something that you can actually place for users and validate very quickly. And if it doesn’t work, that’s great. You can continue to the next idea, or you can stay out of it.”
Figma sites is an AI-driven Website builder For all-in-one design, prototyping and publishing. One of the most important goals behind this is saving time – a space where developers can work on templates, responsive design, adapted interactions and transitions and movement effects. The use of graters, and with a little help from AI, looks easy to design responsive sites and feels easy (assuming you know what you are doing, that is).
During configuration London I was treated to a short, playful example – taking static words and encouraging the AI to come up with three different ways to add some design schittering, for example, repel each word while the cursor floats over it. However, as Yamashita noted later, there are more practical use here, such as connecting an API with the back-end.
There is also the promise of future updates, in which Yamashita said: “We wanted to ensure that we could also support scaled use cases. For example, a marketing site with tons of content, or perhaps a blog. And with this kind of content it is much easier if we have a CMS, this is a non-release that is there.
Figma -Trekking is in a sense Figma’s AI-driven answer to Adobe Illustrator. But it is a bit deeper than that, with the company, it wants to help designers make content that has no generic look and feel, while they are freely expressed and raised their profession.
I saw a few examples of what the Figma community already created during the event, some in hand -drawn style, other photo -realistic images – and it’s honest to say, they are certainly impressive. Yamashita explained: “We add things like texture and noise to make it feel much more organic, while it is still a vector.”
Figma Buzz Tackles the marketing side of social media – once a product has been launched, Buzz is a tool to promote it online. But even more important, it is a way to help people in the team that FigMa design cannot or do not use to make content that corresponds to the brand guidelines. Built for designers and marketing teams, Yamashita called this “the specially built tool for making assets on the brand” for dynamic and adapted assets on a scale.
He and his team wondered: “How can it feel as easily as filling in a form, so that you can actually make some dynamic content?” Figma Buzz is the answer to that. The tool also connects to Figma Design, where all functions are used that designers use, without ‘complicating’ the experience for non-designers.
I saw this in action on stage and was impressed. Within a few seconds (OK, perhaps ten or so seconds), a single post was automatically located in 80 different ways, whereby language, image and national flag for the right areas was switched – all without removing on -brand element.
You can now view Figma’s latest tools by clicking here And navigate to the products section. To view the full Config London Keynote speech with Yamashita and Figma CEO Dylan Field, it is on YouTube here.
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