WWDC 2025 is perhaps a big problem for Apple, but it doesn’t have the only thing I really want to see
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WWDC 2025 is almost here, and you can all last-minute rumors about our WWDC Liveblog. But I also have a last-minute prediction to slide under the wire, or rather, an anti-prediction, because there is one thing that I am practically convinced there AppleThe big event.
Where is the gaming content, Apple? It feels like you take a big swing every few years in the Gamingarena – with things like Apple Arcade, the new Metal 3 developer kit, or, uh … Death Stranding Are you coming to MacOS four years late? – But to be honest, it starts to feel like a side issue.
Let me be clear about this: the game industry is worth more than the music and film industry combined. Do you like money, right, Apple? There is a deep source of unused potential here, but I am afraid it will take more than just bringing a handful of Triple-A titles to Mac. Oh, and you probably shouldn’t have that tried to prevent one of the world’s most popular games to be played on your hardware.
Apple and gaming: oil and water?
It is something strange; Apple products are everywhere, from the seemingly omnipresent iPhone to the Best MacBooks and Macs. Apple makes a pretty big problem that the MacBook Air is the ‘World’s best -selling laptop’ (this claim requires one small Fudging the data to sound true, but I will give it Apple here).
But despite the undoubtedly enormous Venn diagram overlap between Apple users and gamers, the company seems largely uninterested in pushing gaming as an important characteristic of its products.
And those products are Perfectly capable of gaming. The new M4 chips – which can be found in the newest 2025 MacBook AirAmong other products – are actually quite beastly. Even The older M2 chip offered a number of admirable performance In our own Roland Moore-Colyer’s recent gaming tests. The hardware is not the problem here.
So maybe the software is the problem? It’s a fair claim: macOS is not the operating system Optionally for most non-console gamers, where Windows contained a gigantic 95.45% of the user share in the most recent Steam Hardware SurveySplit mainly between Windows 10 and 11. For comparison, all combined macOS versions amounted to a measly 1.85%.
It is difficult to deny that gamers simply do not see macOS as a viable platform for gaming, and with expansion, developers do not see macOS as a feasible platform for developing games. But here is the thing: that is Apple’s fault.
Commit
See, for all his mistakes, Microsoft has never shaken the gaming space. The Xbox 360 was perhaps one of the most iconic consoles of the past decades, the ever -popular game pass is now available in Console And PC and Microsoft have long included gaming-related functions in Windows. Hell, the company even has its fingers in the game development cake, with Xbox gamestudios popping up several smaller DEV teams over the years.
This is what Apple has to do if it has design to make itself relevant within the Gamemarkt. My dear colleague Isaiah Williams stated that Apple should make a gaming handheld Earlier this year – and although I agree, I don’t think that will solve the problem here. No amount of new hardware ensures that people want to play on Apple products; The excellent gaming performance of the M4 chip proves that frankly.
I said it before, and I will say it again: what Apple has to do is actually make games. You run here one of the world’s richest companies, Tim Cook; Time to place some of those iPhone billions behind an established DEV studio, to make a macOS game publication division and deliver the killer -app that makes gamers want to To buy a Mac. If Apple wants people to believe that it is seriously about gaming, we have to see large titles coming to Mac on the first day – or better, completely exclusive.
We are not going to get this commitment WWDC 2025, I have no doubt of that. Maybe Cyberpunk 2077 will finally get his long-awaited Mac release (after it on the Nintendo Switch 2), but that is just about everything I expect here. However, I don’t lose any hope. It is never too late to place your money where your mouth is, Tim. I am sure we can afford to lose a few Apple TV originals.
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