Amanda Owen trademarks her Yorkshire Shepherdess moniker
TV star Amanda Owen has trademarked her Yorkshire Shepherdess moniker and is planning to launch her own range of food and homewares.
According to the Sun, Amanda, 48, who shot to fame when she stared in the Channel5 reality series Our Yorkshire Farm, is to launch a food and drink business, and sell calendars.
The savvy comes after she shockingly split from her husband Clive last year.
The documents, lodged with the UK government’s Intellectual Property Office, grant her permission to sell a range of items featuring Yorkshire Shepherdess branding.
Trademark lawyers have passed the application and her copyright will stay in place for 10 years.
The Yorkshire shepherdess has won many fans and is now hoping to capitalise on her name by selling branded goods
The mother-of-nine has gained a legion of loyal fans since the hit Channel 5 TV show first appeared on our screens back in 2018 with husband Clive.
However, the couple – who were married for 21 years – announced their shock split last June.
With regard her application, a legal source said: ‘First, the trademark bolsters her ability to take action against third parties who may be using the relevant name in the course of trade without consent.’
They added that the move improves her ability to enter into agreement to commercialise her personal brand
And they said: ‘By way of example, she may wish to license out the trademarks to partners and earn royalties that way.’
It may help Amanda’s success after her Channel Four series Farming Lives was not a roaring success – despite it being booked for a new season.
And the move comes after Amanda’s children are increasingly enjoying the limelight.
Recently, Raven Owen, 22, returned to the homestead after completing her studies at York St. John University.
Raven is the oldest of the children, followed by Reuben, 18, Miles, 16, Edith, 14, Violet, 12, Sidney, 11, Annas, nine, Clemmy, seven, and Nancy, six.
Yorkshire Shepherdess Amanda Owen, husband Clive and sheepdog celebrate Christmas at their farm near Keld, North Yorkshire in 2020 – two years before their shock split
Amanda Owen in Amanda Owen’s Farming Lives on Channel 4 – a new series which was widely panned
Raven Owen (pictured at her graduation) revealed last November that she had earned Frst Class Honours in her biology degree
As well as working at the 2,000-acre farm, Raven – who just celebrated turning 22 – started to carve out a career away from the spotlight, revealing last November that she had earned First Class Honours in her biology degree.
Since returning to Ravenseat, she has been sharing her adventures on Instagram, showing she is still involved with much of the work at the farm.
In February, mother Amanda revealed that Raven was helping with the animals and preparing for lambing season.
Amanda said everyone was being ‘hands-on’, preparing the pens and scanning the ewes.
When she’s not working, the 22-year-old appears to enjoy a busy social life, and like many people her age shares photos on Instagram.
Among the pictures she has shared with her almost 40,000 followers, are ones of her and friends enjoying evenings out.
She also sometimes shares images of the outfits she picks to go out in, including a recent fancy dress ensemble complete with Viking-style hat.
Another topic Raven has discussed on social media is her psoriasis, sharing with followers that she recently experienced a flare-up of the skin condition, which causes red, flaky patches.
The 22-year-old (pictured here with her mother Amanda) is the oldest of now-separated Amanda and Clive’s nine children
Raven’s Instagram shows how the 22-year-old (pictured) enjoys rural life, and she often shares images of herself in the countryside
Holding her arms up to the camera, she showed how she had red patches of skin in one photo, in an image which no doubt helped spread awareness of the condition among her followers.
Raven recently took to the social media platform to hit back at trolls, who have cruel comments on some of her photos.
Earlier this week, she shared an Instagram story, which showed some of the mean messages she has received.
Among them was one branding the 22-year-old a ‘fat moo’.
Rural life: Earlier this year, it was revealed that Raven had moved back to the farm after living away for several years at university, and was helping with preparing for lambing season
As well as sharing photos showing her rural life, the 22-year-old also posts pictures of her social life, and outfits she has picked
Another seemingly referenced recent reports that Amanda is inseparable from her boyfriend married businessman, Robert Davies, 71, with whom she has reportedly been having an affair for several years.
The cruel message said: ‘You are like your mum in more ways than one, leave the married men alone.’
Responding to the trolls, Raven simply wrote: ‘Just a casual reminder that if you can’t say anything nice, don’t say anything at all.’
Amanda and Clive met in 1996 after she arrived at his farm as a 21-year-old trainee shepherdess. He was already divorced with two children.
Celebrating: Raven celebrated her graduation in November with both her parents, after confirming their split last June
They married in 2000, but confirmed their split last Summer, and since then, have said they are happily co-parenting.
The two are now starring in separate shows, Amanda in Channel 4’s Farming Lives, and Clive (alongside son Reuben) in Beyond the Yorkshire Farm on Channel 5, which centres around Reuben’s digging business.
In what came as a surprise to many, in February, newly-released audience figures revealed that Amanda’s show attracted less than half the viewers of Clive and son Reuben’s Yorkshire Farm spin-off.
An industry insider described the figures for the first episode of Amanda Owen’s Farming Lives as ‘solid.’
Amanda and Clive (pictured with their children) – who were married in 2000 – met in 1996 when he was already divorced with two children, after she arrived at his farm as a 21-year-old trainee shepherdess
Viewing peaked at 610,000, with 329,000 watching the show live on More 4 when it aired on January 25.
The show topped the ratings for More 4, almost doubling the audience share of the channel’s next most popular airing that week, Grand Designs.
However it was still a long way behind the 1.7m who tuned in to watch Beyond The Yorkshire Farm in December.
A source in the Dales farming community said: ‘This is not what was expected. Amanda is the TV star and Clive is a farmer who somehow ended up on the telly.
‘I don’t think anyone expected his and Reuben’s show to do better of the two, least of all Amanda.’
It comes after Amanda shared two heartwarming family photos with her 535,000 Instagram followers for Mother’s Day.
The images – which were posted on her Instagram Stories – shows Amanda happily posing with her nine children outside the front door of their Yorkshire family home Ravenseat Farm.
Amanda Owen (pictured last week) shared a rare photo of her and Clive spending Mother’s Day with their nine children
It appears as though Clive was the one who took the photo – as a second image shows him standing in Amanda’s place as she then takes a second family picture.
Alongside playful GIFs of a digger and a sheep, Amanda wrote: ‘The farm army. Many hands make light work.’
The collage of images also featured a picture of one of the children holding up a plate of baked goods as well as a stew the family tucked into.
Amanda posted the family montage on Mother’s Day. This was the first picture of the whole family she has posted since she and Clive announced their separation last June.
Amanda and Clive – who were married in 2000 and share nine children – met in 1996 when he was already divorced with two children, after she arrived at his farm as a 21-year-old trainee shepherdess.
After first appearing on ITV’s The Dales, the couple shot to fame in 2018 when they bagged their own series Our Yorkshire Farm on Channel 5.
The show – which ran for four seasons – followed the family-of-11 in their day-to-day running of the remote farm.
Following their split, Amanda moved out into a holiday let close by, while Clive stayed at the farm he’s occupied as a tenant for more than 30 years.
Amanda Owen, 48, has shared a pictured with her ex-husband Clive, 68, on Instagram. This is the first time the couple have shared pictures since their separation
Amanda and Clive – who were married in 2000 and share nine children – met in 1996 when he was already divorced with two children, after she arrived at his farm as a 21-year-old trainee shepherdess
Amanda pictured with the couple’s nine children. The couple announced their separation in June last year
The couple have insisted that they are happy with the current state of affairs.
Earlier this year, Amanda told MailOnline she is happily single and no-one else was involved in the end of their marriage.
While the mother has gone on to star in her own spin-off show Amanda Owen’s Farming Lives, her ex-husband and son Reuben filmed Beyond The Yorkshire Farm for Channel 5.
In February, it was revealed the 48-year-old’s new Channel 4 show attracted less than half the viewers of Clive and son Reuben’s Yorkshire Farm spin-off.
An industry insider described the figures for the first episode of Amanda Owen’s Farming Lives as ‘solid.’
Viewing peaked at 610,000, with 329,000 watching the show live on More 4 when it aired on January 25th.
The show topped the ratings for More 4, almost doubling the audience share of the channel’s next most popular airing that week, Grand Designs.
However it was still a long way behind the 1.7m who tuned in to watch Beyond The Yorkshire Farm, starring 68-year-old Clive and Reuben ,19, in December.
A source in the Dales farming community said: ‘This is not what was expected. Amanda is the TV star and Clive is a farmer who somehow ended up on the telly.
‘I don’t think anyone expected his and Reuben’s show to do better of the two, least of all Amanda.’