You can expect to pay around £400 for a Dyson Airwrap.
So it is not surprising that people go to stores to look for counterfeit products.
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And they’ll no doubt rush to the supermarket when they hear there’s a new one available, costing you just £19.99.
Jasmine took to TikTok to share a video of the Elle device, as she wrote at the top: “This hair accessory looks like a knockoff to me!”
“When I saw this I literally screamed with excitement. And it was only £19.99,” she added in the caption.
The 3-in-1 hair styling set promises the “perfect blow-dry effect” with “less hair damage” and comes with a 30mm curling iron for the left side, a 30mm curling iron for the right side and a blow-dry attachment.
It has three temperature settings and is available in pink or purple.
Jasmine also shared where she found the device in the store, when someone commented, “Stop, I can’t find it anywhere nearby!”
“I couldn’t find it anywhere, but then I found it in the Christmas aisle!” she replied.
“The straightening iron is truly my best friend,” said another.
“I saw it and thought: you’re coming home with me!”
“TODAY I’M ON THE WAY,” a third insisted.
“I bought this for my pre-teen, she loves it and it works really well,” someone else wrote.
“I get it, it’s super goooood,” said another.
“I already have a blow-dry attachment, but it’s useless for curling damp hair. It’s good for bangs, but it’s noisy,” someone else added.
“I have the straightener and it’s really good,” wrote another.
“I can totally afford this, OMG!” exclaimed someone else.
“I have the real one, but it’s just not worth the hype,” said another.
What are the best Dyson Airwrap alternatives on Amazon?
There are plenty of affordable alternatives to the Dyson Airwrap available from various retailers.
Amazon is a great shopping destination because they offer a wide range of brands online, which means even more choice, and affordable counterfeit products too.
- BaByliss Cordless Electric Airstyler, £38.99 (was £75) – buy here
- Revlon Salon One-Step Hair Dryer and Volumizer, £39.99 (was £59.99) – buy here
- Nicky Clarke AirStyle PRO Dryer and Styler, £249.99 – buy here
- Revlon One-Step Blow-Dry Multi Styler, £62.45 (was £74.99) – buy here
- WeChip Hair Dryer Brush, Hot Air Brush, £54.99 – buy here
- Remington Keratin Protect Heated 45mm Barrel Hot Hair Brush, £36- buy here
- PRITECH Hair Dryer Brush, £23 – buy here
- Drybar Single Shot Hair Dryer Brush, £119.89 (was £125) – buy here
To which Jasmine replied, “Oh no, I’d like a real one Dyson/Shark hair tool, but they are so expensive!”
“I love the Elle hot brush,” someone else suggested.
The Elle 3-in-1 set is sold on other sites, such as eBay, for £39.99.
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