Aussies stunned after learning how to pronounce a popular fashion label’s name that almost everyone gets wrong: ‘I had no idea’

Fashion lovers are in shock after discovering they have been mispronouncing the name of a popular clothing brand for years.

Adam, from the US, was recently thinking about Australian brands when he realized he had no idea how to pronounce ‘Decjuba’ – and he’s not alone.

“There’s this women’s clothing brand that I always walk past and I just don’t know how to pronounce it,” he said in a video.

Hundreds of Australians similarly revealed their confusion, with many claiming different versions such as ‘Deckjuba’, ‘Deck-joba’ or ‘Deek-joo-bah’.

But the brand soon revealed that the ‘j’ was silent – and that it is actually pronounced ‘De-Cuba’.

Fashion lovers are in shock after discovering they have been mispronouncing the name of a popular clothing brand for years

Shoppers also shared Adam’s uncertainty.

“Before I heard you say the store name, I knew you would say Decjuba,” someone said.

Another said: ‘I shopped there today and I asked and I’m still not sure.’

A third added: ‘I don’t know how it’s pronounced so I don’t shop there because if someone asks me where it comes from I can’t tell them.’

Many revealed their shock when they discovered the true statement.

“This was a public service because I never knew how to pronounce it either,” said one customer.

‘I never had any idea [until now] or!’ said another.

“Oh my god I’m Australian and shop there all the time,” one woman wrote. “Until now I thought it was ‘Dejuk-aba’.”

Adam, from the US, was recently thinking about Australian brands when he realized he had no idea how to pronounce ‘Decjuba’

But Decjuba is not the only brand name that causes confusion.

Many assume that Sol de Janeiro’s Bum Bum Cream is pronounced phonetically, but the correct way to say it is actually ‘boom boom’ cream.

The Brazilian brand named the popular body lotion after the Portuguese word ‘boom boom’, which means ‘buttocks’ or buttocks.

Sol de Janeiro officially confirmed how to pronounce the name after years of confusion, but many shoppers still can’t get around it.

“Maybe I’m a stupid Billy too, but I always call it butt cream and not boom boom!” Alicia, from Victoria, recently revealed.

The Brazilian brand named the popular body lotion after the Portuguese word ‘boom boom’, which means ‘buttocks’ or buttocks

Many stood behind Alicia – and they have no plans to call the product by its proper name.

“My 16-year-old rolled her eyes and looked at me when I said ‘butt bum,'” one mother said.

“Well, I was a year old today when I learned this!” another added. ‘It’s too late to change now. I always thought it was a strange name.’

“I thought it was a cream to moisturize your bottom,” someone joked.

Shoppers also recently realized that they had been mispronouncing the name of skincare company ‘Cetaphil’ their entire lives.

The company – which was founded in 1947 by an American pharmacist – is pronounced ‘SEE-ta-fill’ instead of ‘SET-a-fill’.

The range of facial cleansers and moisturizers is named after cetyl alcohol, its main ingredient.

“The secret is hidden: this is how you pronounce our brand name,” Cetaphil revealed in 2015. The pronunciation is also used in radio and TV advertisements for the brand.

Skincare enthusiasts around the world are in shock after discovering they’ve been mispronouncing the dermatologist-recommended skincare line ‘Cetaphil’ their entire lives

Many who saw the message had mixed reactions to the news.

“That’s just wrong,” said one man. “I’ve been calling it ‘Seh-ta-fil’ (like set) since I was 11, so about 18 years. It seems too late to change!’

‘Hey? We’ve been using the lotion for 30 years and you can’t teach an old dog new tricks,” wrote another.

‘What? It should be changed to ‘Set-a-phil’ – that’s only right,” a third argued.

But others were happy that their version was correct all the time.

“That’s how I’ve always pronounced it, so I’m glad I was right this time,” one skincare enthusiast revealed.

‘I’ve been saying it that way all my life. “I always thought if it had to be pronounced ‘Set-a-phil’ it would have two ‘t’s,” said a second.

Another wrote: ‘To-ma-to, To-mah-to! No matter how it’s pronounced, the products are great. I’ve been using the cleansing bar and moisturizer for years and love it!’