Fans SLAM Elvis Presley’s AI Show in London as King of Rock and Roll Returns to Stage in Hologram Form: ‘Might as Well Go See an Impersonator’
An immersive Elvis Presley experience that sees the King of Rock and Roll as a hologram has been rejected by fans.
A new immersive experience called Elvis Evolution will allow fans to see him perform on stage in Britain.
Layered Reality, the digital technology company behind the project, has been given access to never-before-seen footage of the star and all of his biggest hits from Authentic Brands Group, owners of the Elvis Presley estate.
Despite never touring outside North America during his career, Elvis’ opening show will take place in central London in November, with tickets costing £60. A location has not yet been announced.
But the show didn’t go over well with fans who think it’s a bad idea to have a hologram of the singer, who died in 1977 at the age of 42.
An immersive Elvis Presley experience that will see the King of Rock and Roll as a hologram has been slammed by fans
A new immersive experience called Elvis Evolution will allow fans to see him perform on stage in Britain
On performance. You might as well go to an imitator.’
Others added: ‘Won’t be there’… ‘Whoa, is this very impressive and yet terrifying?
The show later travels to Las Vegas, Tokyo and Berlin.
Fans will have to wear headphones for part of the experience and navigate their way through the various areas within the venue.
It follows the success of Abba Voyage, which saw life-size avatars of the Swedish pop sensations perform as their human counterparts appeared in 1979, in a purpose-built arena in East London. The show achieved a turnover of £322.6 million last year.
Originally planned to last two or three years, Abba Voyage is expected to soon gain a residency in London, which could inject £1 billion into the capital’s economy over the next six years. In November, it was announced that ticket sales had surpassed 1.9 million since its premiere in May 2022.
Elvis is no stranger to holograms: Elvis appeared alongside Celine Dion in American Pop Idol in 2007 and alongside Ryan Gosling in Blade Runner 2049.
And in his biggest tribute yet, a video collage showing him hundreds of times was projected during U2’s opening night performance at the Sphere in Las Vegas.
The show did not go down well with fans who think it is a bad idea to have a hologram of the singer, who died in 1977 at the age of 42.
Layered Reality, the digital technology company behind the project, has been given access to never-before-seen footage of the star and all of his biggest hits from Authentic Brands Group, owners of the Elvis Presley estate
Meanwhile, the 2022 Elvis biopic received seven nominations at the Critics’ Choice Awards, earned three nominations at the Golden Globe Awards and achieved box office revenue of £288 million.
Andrew McGuinness, Founder and CEO of Layered Reality, said: “Elvis Evolution is a next-generation tribute to musical legend Elvis Presley.
“Elvis maintains global superstar status and people around the world no longer want to passively receive entertainment there – they want to be part of it.”