- Google Flow is a new tool for filmmakers to use the power of generative AI
- Flow uses several Google AI models to make cinematic scenes and signs from text prompts
- This could open more creative films for people without Hollywood budgets
Google wants to clearly inject artificial intelligence into more creative tools, as evidenced by the introduction of the electricity to today Google I/O 2025.
Flow is the new ‘AI Film Making Tool’ of the search giant that uses the AI models from Google, such as CattleImagen, and Twin To help creative types to explore ideas for telling stories in films and videos without going out and to film clips and cinematic scenes or to sketch a lot of storyboard scenes by hand.
Effectively an expansion of the experimental Google Labs Videofx Tool that was launched last year has Flower’s text prompts added in natural, daily language to make scenes, such as “Astronauts run the museum on a bridge”, and the AI technology behind Flow will create such a scene.
With Flow, filmmakers can bring in their own assets, from which characters and other images can be made. Once a subject or scene has been made, it can be integrated into clips and scenes in a way that is consistent with the video or film as a whole.
There are other operating elements that go beyond the creation of assets and scenes, with flow that offers direct manipulation of camera streaks, perspectives and movement, easy processing of scenes to reinforce or broaden a recording to take more action – this seems as easy to work as an intersection tool – and offers the possibility.
Flow will be available for subscribers from Google Al Pro and Google Al Ultra Plans in the US, with more countries that are planned to get access to the AI filmmaking soon.
Ai-MAKE FILMS?
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From seeing videos of Stroom in Action, it seems to be a powerful tool that brings an idea to a visual form and with surprising realism. Powered by natural language prompts means that budding filmmakers can take photos and science that would require the set sets in the past or at least some agile CGI work.
In fact, Flow could be one of those AI tools that opens the world of cinema for a broader range of creatives, or at least gives amateurs more powerful creative tools to bring their ideas to life.
However, this raises the question of whether power would be used to create ideas for telling stories that would then be brought into life into the silver screen through physical sets, actors and special Cinema CGI. Or if Flow is used to make entire films with AI, so that directors can effectively be the only producers of films and the need for actors, cameramans and the wealth of crew that is integral to making traditional films.
As such, AI-driven aids such as Flow can bring new life into the world of cinema that you could claim to have become a bit stale, at least on the commercial side of the large production, and at the same time disturb the roles and work in the film industry.
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