Google's popular email service, Gmail, has released updates to tackle spam in April 2024. The free email platform will implement new policies that will introduce mass rejections for email spammers.
New Delhi: Starting in April 2024, Google will enforce new authentication rules for email senders, leading to the rejection of unverified or non-compliant emails sent to personal Gmail accounts. The new rules are intended to protect Gmail users from unwanted mass emails and increase security on the sender side. Google's free email service will have more than 1.8 billion active users by 2024 and is still growing. Learn more about the upcoming Gmail policy here.
Gmail vs Junk Emails
Over the years, Gmail has launched many features including spam filters to prevent unwanted emails from reaching users' accounts. From deleting spam messages every 30 days to automatically flagging them when they use trigger words, Google's email service has tried several options. Google has now announced a new way to prevent unwanted emails from being spammed in a “gradual and progressive manner” from April 2024, as quoted by the tech giant.
Gmail's new anti-spam policy
Bulk senders have until June 1 to unsubscribe with one click from all commercial and promotional messages. These changes only affect bulk emails sent to personal Gmail accounts, with senders of at least 5,000 messages per day required to verify outgoing email and avoid sending unwanted or unsolicited emails. The 5,000 message limit is calculated for emails sent from the same main domain, regardless of the number of subdomains used.
New requirements for bulk shippers
The new requirements for bulk senders include the following:
- Authenticating their email using proven best practices.
- Enable easy unsubscribe with one-click unsubscribe in all commercial and promotional messages.
- Ensuring that they send desired emails and stay below a clear spam threshold.
These requirements are aimed at improving sender-side security, increasing users' control over their inboxes, and reducing the risk of phishing and spoofing. The changes are part of Google's efforts to stop more complex and urgent threats, with the aim of creating a more secure, less spammy inbox for Gmail users.
How Gmail Works Logout Feature Help
The unsubscribe feature in Gmail helps fight spam by giving users an easy and efficient way to avoid receiving unwanted messages from specific email senders. This feature is part of Google's efforts to reduce unwanted mass emails and improve security on the sender side. By requiring major senders to give Gmail recipients the ability to unsubscribe from commercial email with one click and process unsubscribe requests within two days, the feature aims to reduce the number of unsolicited or unwanted messages in users' inboxes .
Additionally, by allowing users to easily opt out of receiving messages they no longer want, the unsubscribe feature helps reduce the risk of phishing and spoofing, ultimately creating a more secure and less spammy inbox for Gmail users .