Grey-haired Lila Moss follows in the footsteps of her catwalk legend mother Kate as she models for designer Marc Jacobs alongside FKA twigs

Lila Moss has followed in her supermodel mother Kate's footsteps by modeling for designer Marc Jacobs in a new fashion campaign, shot in New York City's trendy SoHo neighborhood.

The model, 21, turned heads when she debuted a dramatic tousled gray hairstyle while modeling the brand's white leather bag.

She looked stunning in a stylish white dress with short sleeves as she showed off the large handbag as she posed in images released on Wednesday.

The beauty later donned a daring patch denim mini dress, which perfectly matched her large tote bag.

Lila was joined during the campaign by FKA twigs, who demonstrated her amazing flexibility as she bent over a lamppost.

Meanwhile, FKA twigs turns heads in a green satin bodysuit as she also presented the brand's spring-summer '24 collection

The eccentric singer turned heads in a black figure-hugging jumpsuit that she paired with sky-high heels.

She applied a statement silver metallic face makeup and accessorized with a chunky bronzed necklace.

In another photo, Twigs Leggy was seen in a green satin strapless bodysuit which she paired with semi-sheer cropped leggings.

Meanwhile, Dakota Fanning, who famously starred in an ad for the brand in 2007 when she was just 12 years old, wore a pink wavy wig.

The actress, 29, looked effortlessly stylish as she dressed up in a khaki jacket and black leather gloves.

She added a pop of color to the look with a pink crossbody handbag as she showcased the brand's spring-summer '24 collection.

In 2022, Kate revived one of her most iconic hairstyles and starred in the Marc Jacobs Resort 2022/2023 campaign for their Bucket Bag.

The supermodel famously dyed her hair bright pink for Versace's spring/summer show in 1999 – a year before that, she starred in a now-famous photo called 'Young Pink Kate' by Juergen Teller modeling the fluorescent hairstyle.

Lila turned heads when she showed off her new dramatic wavy gray hairstyle while modeling the brand's bag

Lila swapped her natural blonde locks for gray as she posed for the shoot

The beauty later donned a daring patch denim mini dress, which perfectly matched her large tote bag

Lila was joined for the campaign by FKA Twigs, who showcased her amazing flexibility as she bent over a lamppost in a black figure-hugging jumpsuit

Meanwhile, Dakota Fanning, who famously starred in an ad for the brand in 2007 when she was just 12 years old, wore a pink wavy wig while carrying a crossbody handbag

And Kate revisited one of her signature looks, dying her natural blonde locks pink as she posed for photos.

The campaign marked 22 years of Kate working with the designer after first appearing on the catwalk for the brand in 2000.

It's not the first time Lila has mirrored her famous mother Kate as she walked the red carpet at the 2023 British Fashion Awards last month.

She wore a sheer metallic slip dress reminiscent of her mother's Liza Bruce dress from 1993, complete with black underwear.

Nensi Dojaka's silver dress, with cut-outs and thin straps, was accessorized with a pleated bra top and low back.

Lila upped her height with a pair of black strappy heels accessorized with gold earrings borrowed from Kate.

The sheer Liza Bruce dress that Kate wore in 1993 was very edgy at the time, but it heralded a new trend for slip dresses.

Three decades later, it remains one of Kate's most iconic looks, but she previously revealed she had no idea the garment was see-through, and only realized it when she came across pictures of herself in the newspaper the next day.

Kate has been working with Marc Jacobs for 22 years after first appearing on the catwalk for the brand in 2000 (photo 2011)

It's not the first time Lila mirrored her famous mother Kate as she walked the red carpet at the 2023 British Fashion Awards in December (Kate is seen on the right in a sheer Liza Bruce dress in 1993)

“It was the flash that made it look naked,” she told British Vogue.

“When I wore it, I didn't think it was that sheer, but it clearly was,” she added. “Good dress, good night.”

Speaking to British Vogue about her own clothes for the event, Lila explained: 'I like to feel elegant, chic and sexy, and Nensi's designs are the perfect balance of all these vibes, so I feel confident.

'For the hair I wanted something effortless. On Pinterest I found a reference to my mother wearing a spiky bun for a Donna Karan show in 1993.'