Skin care line from influencer Kat Clark is again under fire for very rude advertising with her daughters: ‘I hate this’

Gold Coast influencer Kat Clark has sparked controversy again after launching her debut skincare line Kalade.

The mother-of-two, who has more than 6 million TikTok followers, launched the brand last month to great success, selling her entire stock within ten minutes.

However, not every customer is happy with Kalade’s advertising methods, thanks to a very rude photo of Kat posing with a box of skincare products next to her daughters Letisha, 20, and Deja, 12.

In the image, used to advertise the $120 Kalade ‘OG Kit’, Letisha and Deja are seen posing with their middle fingers pointed towards the camera.

On Sunday, Kalade’s Instagram page shared a photo of a customer’s online complaint about the ad, which read: “I hate this because the girls in the photo are giving the middle finger.”

Kalade replied by captioning the post with ‘Womp womp’ – a slang term used to respond to a minor disappointment or problem.

However, it seems some customers enjoyed her daughters’ decision to flip the bird, as another commenter wrote: ‘Omg Deja and Letisha middle finger [laughing/crying emoji]. I’m such a big fan’.

It comes after Kat raised eyebrows when she shared a video of herself crying after hearing that mega-influencer Anna Paul was about to launch her skincare brand Paullie at the same time as hers.

On Sunday, Kalade’s Instagram page shared a photo of a customer’s online complaint about the ad, which read: “I hate this because the girls in the photo are giving the middle finger.”

However, it seems some customers enjoyed her daughters’ decision to flip the bird, as another commenter wrote: ‘Omg Deja and Letisha middle finger [laughing/crying emoji]. I’m such a big fan

In the now viral video, which was uploaded last month, Kat broke down as she admitted she ‘felt like a failure’ and was ‘scared’ by the prospect of competing with Anna.

Unimpressed TikTok users have since labeled Kat’s video ’embarrassing’ and ‘cringe’, with one commenting: ‘That to me is selfishness and jealousy… can’t she be happy that others are successful? Ew.”

‘Right? Like, I love her, but she didn’t have to make a whole video about this,” one person agreed.

It comes after Kat raised eyebrows when she shared a video of herself crying (left) after hearing that mega-influencer Anna Paul (right) would be launching her skincare brand Paullie at the same time as hers.

Yet another added: “Imagine a grown woman. A so-called CEO of a company, making a crying video because of other people’s business. What is happening to society?’

It was this comment that struck a chord with Kat, as she returned to TikTok days later with a video responding to the user who wrote the comment.

“You’ve probably seen the videos and comments of people mocking me for crying. People say I manipulate people, that I’m ashamed, that I fake cry,” Kat said angrily.

Kat shared a TikTok video defending herself against claims she was ‘fake crying’ and ‘manipulating’ her fans

‘This is what I do. I share my life with you, and that’s exactly what I do in business. It’s just that I can only start posting about it now.’

Kat went on to point out that everyone – including CEOs – has feelings, and that she has every right to be emotional since she invested “all her money” and “remortgaged her house” to start her business .

“Imagine if you raised so much money to invest in something, and a month later someone has the same idea,” Kat said.

However, it seems her fears about launching her brand are unfounded, as days later Kat revealed that her products were selling so quickly that she needed extra help.

“I recorded that to maybe help other small business owners and let them know they’re not alone.”

However, it appears her concerns about launching her brand are unfounded as Kat revealed days later that her products were selling so quickly that she needed extra help.

‘Kalade is looking for new people. Temporary employment. Packing orders, assisting with customer emails, PA to Kat,” the brand posted on Instagram Stories.

Kat also boasted about her brand’s sell-out success since then, taking to the Instagram Stories night with a photo of her husband packing orders in their living room.

Kat has also bragged about her brand’s sell-out success since then, posting a photo of her husband packing orders in their living room on Instagram Stories.

‘Packed until 1.30am and probably planning to do the same tonight [melting face emoji,’ she wrote. 

A day earlier, Kat had uploaded a video of herself and her daughters reacting to the news that Kalade’s entire product range had sold out within ten minutes of launching.  

A day earlier, Kat had uploaded a video of herself and her daughters reacting to the news that Kalade’s entire product range had sold out within ten minutes of launching