A glimpse into the life of Dragons' Den star and entrepreneur Jasmine Wicks-Stephens
WHEN it comes to the skincare industry, beauty is big business.
One person who knows this all too well is entrepreneur and Dragons' Den hopeful Jasmine Wicks-Stephens.
Who is Jasmine Wicks-Stephens?
Jasmine Wicks-Stephens is an entrepreneur and owner of the six-figure skincare brand Faace,
The businesswoman is also CEO and founder of Known PR, a PR agency for beauty products.
It is very important that you give your product a clear purpose and make it stand out.
Jasmine Wicks-Stephens
She used her industry knowledge and contacts to design Faace's first products.
The mother-of-two told The Sun's Fabulous she created her unique brand after having children because she “didn't have enough time for skin care”.
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She used her personal savings to cover the initial cost of the products.
Jasmine told us, “I thought maybe I should create a routine that was very simplistic to understand and use.”
“But still with a lot of good ingredients and a lot of good stuff in it, so you don't feel like you've completely fallen off the skincare wagon.
“I wanted you to be able to apply it anywhere, anytime.”
What is Face?
Faace is a skincare brand that focuses on hormonal skin.
The brand's products aim to help and care for the skin affected by menstrual cycles and menopause.
The company sells four different masks, two cleansers, a moisturizer, and a bar of soap that can be used on your face and body.
For hormonal skin, the brand's best-selling Period Faace, a mask with lavender to balance cells and zinc to fight pimples, costs £27.
You get an average of 40 uses per tube – this means it only costs 68 cents per use.
The brand's Menopause Face Daily Face Cream costs £31 for a tube.
The cream contains collagen-boosting, super-hydrating and anti-inflammatory ingredients for women with skin that suffers from perimenopause and menopausal symptoms.
About her company Faace, Jasmine told us: “When I launched the brand, I looked at it with my consumer hat on, rather than my business owner hat.
“Everything we did was with our customer in mind.
She added: “It's really important that you give your product a clear purpose and make it stand out.”
When is Face at Dragon's Lair?
As the founder of Faace, Jasmine will appear on Dragons' Den to ask for investment in her company.
You can catch her opposite the famous Dragons on February 15, 2024 from 8pm on BBC One.
Announce the news on Instagram. Face said:BTS trip to the Den👆. Watch @bbc One tonight at 8pm to see if Jas can slay dragons…or be eaten alive.'
Speaking of future of her company, Jasmine told The Sun: “We have a lot of exciting things in the pipeline for the next one few months.
“I want to grow the brand and increase awareness around it.
Jasmine's top 5 business tips
- Financial planning Make sure you have a short-term financial plan, as well as a five-year plan. Look at what you actually need financially and be sensible with the numbers to ensure you don't find yourself out of trouble later
- Enter the hours There isn't really a secret to business, it's just about putting in the hours. You have to accept that you don't have much free time
- Do not feel guilty There are times when you need to prioritize your business over family, friends and other things. Try not to feel guilty about that. With my children, I know that by working hard I am a good example for them
- Build a network Being an entrepreneur can be lonely, so I have a strong network of other female entrepreneurs around me. I don't see them as competition, we are all teammates sharing advice and tips with each other
- Strong brand identity Be very clear about how you want your brand to be communicated and what its identity is. This will make it stand out