Khloe Kardashian says son Tatum, 16 months, looks just like her brother Rob as she shares sweet pics… before shooting new promotional photos

Khloé Kardashian showed her affection for her son Tatum on Friday afternoon by sharing a series of photos to her Instagram account.

The 39-year-old reality TV personality’s child appeared to be enjoying his time with his mother as he smiled as he posed for the snaps.

The entrepreneur, who spoke about how “lucrative” a hypothetical venture on OnlyFans would be, also added a short message to her post in which she described her son as “Baby Rob” in a reference to her younger brother Robert Kardashian, 36.

Kardashian shares Tatum, as well as her eldest daughter True, five, with her former partner, Tristan Thompson.

The former couple first met in 2016 and they started their family with the birth of their first child in 2018.

The reality TV personality, 39, also gave her fans a glimpse into her entrepreneurial life as she shared promotional photos for her clothing brand Good American

The social media powerhouse and the 32-year-old professional basketball player maintained an on-again, off-again relationship for the next few years, largely due to the latter’s infidelity.

Although the two briefly got engaged, they eventually ended their romance in 2021.

However, Kardashian and Thompson surprised many when they announced last July that they would be welcoming a second child via a surrogate.

The happy couple welcomed Tatum into their family the following month, and the entrepreneur has since shared several photos and videos of her son on her Instagram account.

The reality TV personality also gave her fans a glimpse into her entrepreneurial life on Friday as she shared promotional photos for her clothing brand Good American.

In the photos, Kardashian wore light blue jeans from her company, as well as a sleeveless white shirt that showed off her sculpted arms.

The social media figure was adorned with various jewelry and her beautiful light brown hair fell to her shoulders.

The entrepreneur co-founded Good American in 2016 with Emma Grede, who remains CEO of the company.

The entrepreneur described her son as ‘Baby Rob’ in a reference to her younger brother Robert

Later, Khloe showed off her washboard abs in sizzling snaps for her brand

In the photos, Kardashian wore light blue jeans from her company, as well as a sleeveless white shirt that showed off her sculpted arms.

The social media figure was adorned with various jewelry and her beautiful light brown hair fell to her shoulders

Khloe previously shared that she thinks Tatum “looks sooooo much like your uncle” in her birthday post to the little one

Kardashian shares Tatum, as well as her eldest daughter True, five, with her former partner, Tristan Thompson (pictured here in 2018)

The brand gained a lot of attention for selling jeans in a wide variety of sizes, which was done in an effort to encompass different body types.

The company has since expanded to include swimwear, jackets and shoes.

Kardashian spoke about Good American during an interview with Elle and told the media that the brand’s executives are committed to promoting body positivity in the fashion world.

“We’re tapping into new areas of the industry and experimenting with different styles to ensure we have something for everyone, working towards our mission to make inclusive fashion a reality for all,” she said.