Luke Littler drops ‘hilarious’ teaser to announce deal with breakfast cereal brand

DARTS wonder boy Luke Littler has hit a bowlseye as he becomes the face of a brand new breakfast cereal.

The flechette maestro has been picked up by YouTubers Sidemen to promote BEST.

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The breakfast, which launches in Tesco today, is available in Choco Crunch and Caramel Gold flavours.

An ad for the cereal shows the 17-year-old darts sensation tucking into a bowl while throwing three blind bullseyes.

After capturing the trio of 50 hands, the oche icon causes the camera to raise a cheeky eyebrow, causing the fans to “cringe.”

Another said: “This is everything we hoped to see from Luke Littler in an advert.”

The Sidemen’s Zerka said: “It’s perfect to have Luke Littler in our ads because in our eyes he is 100 percent the best at darts. The man is already a legend!”

BEST is produced in collaboration with Mighty Oats makers Mornflake, based in Cheshire.

The wheat and oat puffs will end up in other supermarkets later this year.

Littler complained that he felt sick during a game at Butlins this weekend because he had missed breakfast.

The prodigy signed a multi-million pound partnership with Target Darts last week, described as the “biggest deal” in the sport.

The Brit, who has won £267,000 in prize money this year, has also signed a lucrative deal with boohooMAN.