Tech & Gadgets

Navigating the challenges of the industry in the canal landscape

In today’s rapidly changing business environment, channel partners face challenges that require both strategic adaptation and unwavering resilience. As business and technology leaders, it is critical that they proactively examine key elements of the channel landscape and understand their implications for businesses. These steps are essential to staying ahead of challenges and maintaining a competitive edge.

Dennis Frank

Vice President for EMEA Strategic Partners & Alliances and EMEA Inside Sales at Hitachi Vantara.

The changing channel

One of the key factors shaping the channel industry today is the tightening economic conditions that have had a significant impact on businesses worldwide. For example, the UK recently entered a recession, with a 0.3% decline in GDP from October to December last year. Economic challenges such as these highlight the need for cost-effective solutions that balance financial constraints with innovation to continue to drive operational efficiency.

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