'It's the end of the world' fans shout as Nestle breaks apart TWO chocolate chip cookie bars
Shoppers are devastated after Nestlé announced it is removing two chocolate bars from shelves.
The chocolatier is discontinuing both Breakaway and Yorkie cookie bars after a drop in sales, a blow to sweet-tooth fans.
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The Breakaway bar, first introduced in 1970, will no longer be produced from March.
Nestlé said fans can still buy the bar from retailers in February and March, while supplies last.
Meanwhile, Yorkie cookie bars, not to be confused with Yorkie chocolate bars, have already been phased out.
Fans have been devastated by the news that the two chocolates will be gone for good, and just months after the chocolatier pulled Caramac bars from shelves.
One said: “First it was the Caramac, now Breakaway bars!
“Nestlé is gradually removing my chocolate childhood from supermarket shelves.”
Another said: “It's the end of the world. What do we do now?”
A third added: “First Caramac and now they're getting rid of Yorkie and Breakaway bars. When will this selection of chocolate bar classics end?”
The Breakaway bar, a biscuit made from whole wheat, oat and coconut flour, wrapped in milk chocolate, was first launched in 1970 by Rowntree Mackintosh.
Nestlé took over production of the bar in 1988, making it a firm favorite among shoppers.
But the chocolatier said falling sales had forced him to ax the chocolate treat.
It added that it would introduce new products to the market, including a new Blue Riband Hazelnut which will be available in supermarkets from this month.
Shoppers can also get their hands on a newly launched Kitkat Chunky White Lotus and Aero Hazelnut starting this month.
A spokeswoman said: “We know fans will be disappointed to see it go, but it's time for us to say goodbye to Breakaway.
“We have seen a decline in Breakaway sales in recent years and have unfortunately had to make the difficult decision to discontinue it.
“By saying goodbye to Breakaway, we can focus on our best-performing brands and develop exciting new innovations to delight consumers' taste buds.”
It comes after Nestlé announced in November it would ax the Caramac bar, with fans calling it a “travesty”.
The chocolatier said it had made the “difficult decision” following low sales.
A month later, The Sun revealed it had axed the Drifter bars after they were first launched in the 1980s.
Fans came out in droves and begged Nestlé to bring back the bar.
One said: “Nestle, do us all a favor and bring back the Drifter so people can have a nice cup of tea with a Drifter… these need to be brought back.
“There is no cookie/chocolate bar that can compare to the deliciousness of the caramel waffle!”
Another wrote: “Can you please bring back the best chocolate bar you ever made: Drifter.”
Meanwhile, Cadbury quietly axed its popular Dairy Milk 30% less sugar bar in 2023, leaving fans in shock.
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